Month: March 2016

The Usefulness of Twitter

Posted on March 21, 2016 by - Commentary

For OWC, in the world of public relations, Twitter is a 140-character news feed. For public relations practitioners, this billion-dollar social media platform has become a lifeline for making news and in times of crisis, becomes our go-to for reaching our clients and reacting in a timely manner.
According to Joanna Stern of the Wall Street Journal, “it’s OK to use Twitter only as a real-time news wire, and only launch the app when you want to keep up with live events like the Oscars, presidential debates or the NCAA tournament. You’ll likely find it to be faster, franker and funnier than Facebook.”
Read the full article: How to Make Twitter Actually Useful. (The Wall Street Journal)
Twitter

Lines blur between ads and news

Posted on March 18, 2016 by - Commentary

“Native ads” – the paid online ads that look like articles and are sometimes hard to distinguish from a publication’s editorial copy – have been popping up with increasing frequency on news outlets across the web, including The New York Times and Wall Street Journal. But the Federal Trade Commission is now cracking down on advertisers whose native ads don’t feature the proper disclosures, David Lazarus writes in the Los Angeles Times.
“Consumers have the right to know when they’re looking at paid advertising,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “They do. And with print publications, that was seldom an issue. On the Internet, it’s a whole new ball game.
Read more in Click here for actual journalism. (The Los Angeles Times)
Capture 24

Observations from SXSW 2016

Posted on March 18, 2016 by - Commentary

The South by Southwest festival, which drew 72,000 industry influencers to Austin, Texas this year for a week focused on music, film and emerging technologies, featured appearances by President Barack Obama and the first lady along with a slew of new product launches. But Farhad Manjoo at The New York Times noticed one thing missing from this year’s event: tech.
“This year SXSW, as the festival is known, feels like a story of how the tech ethos has escaped the bounds of hardware and software. Tech is turning into a culture and a style, one that has spread into new foods and clothing, and all other kinds of nonelectronic goods. Tech has become a lifestyle brand.”
Read more in “At SXSW, a Shift From Apps to a Tech Lifestyle.”
 
SXSW

Meet the Entrepreneur Of The Year judges: Chuck Davis

Posted on March 2, 2016 by - Client News

Chuck Davis with his family

Chuck Davis with his family


Chuck Davis, CEO of Prodege, LLC/ Swagbucks.com, is featured in this week’s Palisades News for his role as judge for Ernst & Young’s 30th annual Entrepreneur Of The Year awards competition. Applications for the awards that recognize up-and-coming business leaders in a variety of industries are due next week on March 11. Davis was honored himself in 2004 and has become a regular judge for the program in order to help other rising entrepreneurs.
“The best companies have a mix of someone who has done it before and someone who’s fearless,” said Davis.
Read the full article:
Davis Takes Companies to Next Level (Palisades News)