The year-end means it’s time to move into high gear and drive revenue with public relations. Your analysis of trends and issues facing your industry is news right now because print, online, broadcast and social media are looking for that “Year in Review” piece. Download PDF of this issue:Year-end + PR = Revenue Issue ‘report card’ now
The end of the year is a great time for a company to produce a “Report Card” on the industry or its own metrics. For example: “The company has grown 35 percent, opened three new offices and made deals totaling $15 million.” Bring specific data points, analysis and ideas to reporters to provide context and content for their end of the year or “looks ahead.” You don’t want to be the company that’s left out of a major year-end news story about your industry. Third-party validation = credibility
A strategic communications effort must yield third-party validation and bring persuasive credibility to businesses and their products and services. Earned media cannot be purchased and will always carry the most credibility — estimated at 10 to 1 vs. advertising. Successful media coverage raises a company’s profile with the right audiences and brings long-term and often instant results. Share coverage on social media for maximum impact. Be aggressive. January is too late
Jump in and offer your insights on trends, issues and predictions for 2017 now. In January, the media will be on to another story and this opportunity will be gone.
TaskUs, which has significantly increased its revenue and head count over the last year, has been named to the Los Angeles Business Journal’s list of “Fastest Growing Private Companies.” Ranked number 20 on the list, TaskUs is up three spots from last year. Fastest Growing Private Companies(Los Angeles Business Journal)
David Schmid, associate professor of English at the State University of New York’s University at Buffalo, will host an online chat on Nov. 9 about a new course he’s presenting on mystery and suspense fiction for The Great Courses, a recorded library of non-credit, college-level lectures designed for lifelong learners. His course, The Secrets of Great Mystery and Suspense Fiction, is a collection of 36 half-hour lectures.
“If you look at the long history of mystery and suspense fiction, you will see a genre that is constantly willing to reinvent itself, to go back to square one and re-examine the things it’s based on, yet at the same time there continues to be this interest in the world around us and trying to make that world fit into some sort of pattern that tells us, despite how it sometimes appears, that the world is an ordered, comprehensible place,” he says.
Read the full article: Schmid to explore mystery and suspense fiction for The Great Courses (UBNow)
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