Posted on August 30, 2017 by Paulo Acuna - Client News
Even though health is a major trend in the food industry right now, healthy food isn’t always easy to find. That’s the reality that led one entrepreneur in L.A. to start Milk & Eggs. Kenneth Wu recently sat down with Small Business Trends to talk about the rapid shift in the grocery industry and what it means for business and consumers alike.
“While many big box chains have entered the online grocery market, few have made an effort to offer customers food that is being grown/baked in their own communities. Milk and Eggs fills this gap in the market with locally-sourced products at affordable prices,” said Wu.
Read the full article: Spotlight: Milk & Eggs Startup Provides an Online Farmers Market in Los Angeles (Small Business Trends)
Posted on August 28, 2017 by Paulo Acuna - Client News
Transaction Trends recently sat down with identity security experts to discuss what is being heralded as the most important technological innovation in history: the Internet of Things. Philip Andreae spoke to the publication about keeping the IoT safe and OT-Morpho’s industry offerings. OT-Morpho supports the idea of embedding cryptography into device hardware—a secure element that already is used in mobile phones and payment cards. The firm is currently providing embedded secure elements to several luxury connected-car manufacturers, including Maserati and BMW.
“When I boil it down, it’s this act of authentication, which we have to secure,” Andreae explains. “We have to do it in a convenient and secure way that cannot be spoofed, that cannot be replicated and used nefariously.”
Read the full article: IoT Rising (Transaction Trends)
Posted on August 24, 2017 by Paulo Acuna - Client News
Washos, the original auto detailing app in Southern California, has hit a new milestone of 40,000 active clients with a steady monthly growth of 25 percent. This summer, Washos is the top choice for convenient quality auto detailing for more than 385 active repeat clients based in Pasadena.
“We have seen many competitors come to this market and quickly disappear. Others are turning away from the consumer market and shifting to a B2B model,” said Bertrand Patriarca, Washos CEO. “Meanwhile, by staying committed to the people of Washos, both the users and Washos-vetted detailers, we continue to exceed goals and break new records.”
Read the full story: Washos Auto Detailing App Doubles User Base in Three Months, Sees Steady Double-Digit Growth in Pasadena (Pasadena Independent)
Posted on August 23, 2017 by Paulo Acuna - Client News
Supermarket News recently sat down with leaders in the grocery industry, including Milk and Eggs’ Kenneth Wu, to talk about maintaining the freshness of products as the grocery industry faces dramatic changes.
“We go to great lengths to ensure food safety and it’s very important both in meats and in perishable vegetables,” said Wu. “A break in the cold chain has dramatic impact on food safety.”
Read the full article: Freshness remains elusive for seafood delivery (Supermarket News)
Posted on August 16, 2017 by Paulo Acuna - Client News
Based in Los Angeles, Milk and Eggs has partnered with local farms and delivers essential locally sourced groceries at free delivery and membership. The company supports local L.A farms and values eco-friendly streamlined operations, avoiding waste and overage. LA TechWatch recently sat down with CEO Kenneth Wu to talk about the company’s growth and its plans for the future.
“Milk and Eggs fills this gap in the market with locally-sourced products at affordable prices,” said Wu. “To maximize efficiency and customer convenience, Milk and Eggs enables customers to set up reoccurring orders to be delivered at their desired frequency, whether monthly, biweekly or somewhere in between.”
Read the full article: This LA Startup is Bringing Farm to Market To Your Doorstep (LA TechWatch)
Posted on August 11, 2017 by Paulo Acuna - Client News
EY’s Brian Kaemingk is part of the Performance Improvement Analytics team, helping Fortune 500 retail and consumer products companies leverage data to optimize customer experience. He spoke to Crain’s Seattle about his recent participation in EY’s Vantage Program, what it taught him and the impact it’s had in his career.
His mistake? “Focusing too much on moving up and keeping up with the Joneses, in terms of my career. After getting my MBA and starting at EY, I was very motivated to climb the ladder. When you go down that path, however, you become very focused on what’s in front of you, and you don’t take a step back to refresh.”
See the full article and Kaemingk’s lesson: “If I Knew Then…”
Posted on August 8, 2017 by Paulo Acuna - Client News
Cloudbreak Health, LLC (“Cloudbreak”), a leader in telemedicine solutions, today named health tech industry veteran, Eric Gombrich, as Executive Vice President of Partnerships. Gombrich has three decades of expertise in the health technology, informatics and biotech industries.
“Cloudbreak has all the essential elements to be a breakout company in healthcare through uniquely valuable solutions in telemedicine. Its mission aligns with the passion I’ve devoted my career towards — creating a healthcare system where consumers of care and frontline clinicians are empowered to work more collaboratively and efficiently to improve healthcare outcomes,” said Gombrich.
Read the full announcement: Cloudbreak Health Makes Strategic Executive Hire with New EVP of Partnerships
Posted on August 8, 2017 by Paulo Acuna - eNewsletter
LinkedIn long-form posts are an important tool for positioning yourself as an industry thought leader. Sometimes called the “Wall Street Journal” of social media, LinkedIn can be highly influential. Using the platform to its full advantage has been shown to boost visibility on search engines by more than 25 percent including bumping up your Google PageRank. Other reasons to take LinkedIn seriously:
- 500 million users
- 10 million active job posts
- Data on more than 9 million companies
- Among largest search engines with 5 billion annual searches
- 71 percent of professionals cite LinkedIn as a credible source for professional content
- Niche channels to target – Ex. LinkedIn Technology Channel has 21 million followers
- Opportunity to be shared on LinkedIn’s own channel: editors monitor the 150,000 weekly posts to spotlight the best on one of their channels
Download PDF version of this issue: 5 Ways to Nail Your LinkedIn Long-Form Post
Building on the ideas for establishing an industry thought leader in our January 2017 newsletter, we offer the following tips to maximize the value of your LinkedIn posts.
- Look for hot topics: Tap into big issues, trends or regulations affecting your industry. Address the industry’s pain points and lead the conversation. Get ideas from industry trade publications and what other leaders and influencers post. Scroll through social media and search for keywords and popular hashtags. Brainstorm what fresh perspective you can bring to the table. If you’re stuck, check out this list of the most memorable articles of last year, put together by Caroline Fairchild, senior news editor at LinkedIn.
- Keep it concise: Writing short is the hardest thing to do, but LinkedIn Editor-in-Chief Daniel Roth says 800 to 2,000-word articles are “a sweet spot for engagement.” The ideal LinkedIn post is crisp, concise and shareable. Articles that are broken down in numbers or list form perform better, such as Richard Branson’s first LinkedIn post from 2012, “Five top tips to starting a successful business.” Of course his name sells but your expertise can too.
- Craft a provocative headline: Of all the elements of a good post, an impossible-to-ignore headline has six to eight words and teases the article. Using numbers like “Five tips…” or “how-to” style headlines let the reader know it will be a quick and easy read. Once you have your post drafted, re-read it. Try several possible headlines and select the one that best suits the post. Vary headlines when promoting across other platforms to test which your readers prefer. Invest the time to create a great headline.
- Increase engagement 90 percent with a photo: As LinkedIn contributor Joshua Miller cites this fact in his piece on how to find the best images for LinkedIn, “the ability of visual stimuli to communicate and influence is undeniable and inescapable.” A powerful header image will lead to more clicks on the actual article.
- Share: Success is in engagement: clicks, likes, shares and comments. That’s the goal when being “social.” Cross-promote your posts on other social media channels and make sure there are links on your website and in the company newsletter. Go through the comments and see how other people react to your article. Be open to feedback – there may be tips that will improve your next article. For a better chance to have your post featured in one of LinkedIn’s channels, share it on Twitter and tag @LinkedInEditors.
LinkedIn articles can take your thought leadership to millions of people, and you can do it from your desk. Your LinkedIn commentaries can be re-purposed for speaking, webinars and bylines in industry trades. Start posting.
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