Month: August 2020

MVPVets announces a new online job training program for veterans

Posted on August 20, 2020 by - Client News

MVPvets, a local nonprofit organization that assists and prepares transitioning military veterans for meaningful employment in life science companies, has just announced a new online training program to address the need for pathways to employment.

The Academy will kick off on August 20, and is a two-hour weekly program in which each vet is paired with a mentor for maximum success.

The vets will be working through their resume, digital footprint and LinkedIn strategies, strategies for networking digitally and in-person, video interviewing tips and techniques, all culminating with a job search plan and presentation and the opportunity to present themselves at the MedTech Conference via digital networking.

See full coverage: MVPvets announces new online training program to help veterans find jobs (KUSI)

Have You Checked Your Wikipedia Page? | eNews from OWC

Posted on August 17, 2020 by - eNewsletter

If your company isn’t on Wikipedia, do you really exist? The huge online collaborative encyclopedia ranks in the top 3 on Google for any keyword, person or place. It’s a must for exposure, leadership profiles, and as a trustworthy source of information about you and your business.

Every company should have its own Wikipedia page, and so should every executive. The catch is that Wikipedia isn’t like looking in a mirror. The reputational value of each entry derives from full authentication of its details. There must always be a published source to back up every fact. Self-serving content is intentionally rejected. In fact, following the sometimes arcane rules of Wikipedia submission is the biggest challenge to gaining entry to the world’s most powerful index of achievement.

  • Independent third-party sources only. Pages can be authenticated by articles from top-tier publications such as The New York Times and The Washington Post, as well as from industry trade publications, local daily and weekly news stories. SEC filings and legal judgments also are accepted. Not accepted are blog posts, social media platforms, newsletters, company websites or paid media placements.
  • Wikipedia hates adjectives. The site requires crisp, to-the-point citations. Editors reject fluff and are alerted to copyright issues. Plagiarized passages will be identified by bots and taken down. All information on Wikipedia pages must pass the test of objectivity.
  • Revision and correction is continuous. After creation, Wikipedia pages must be monitored to ensure information is not changed or deleted, since any reader can challenge with an alternative citation. The site is maintained by thousands of volunteer editors across the world, assisted by “bots” – computer programs that analyze false claims and seek to prevent information vandalism. There are 55 million Wikipedia articles in 312 languages. The vast scope makes every company responsible for staying abreast of changes and to update and preserve its own identity.
  • Be in charge of your identity. Control of Wikipedia entries should be centralized in every company. Is the information still relevant? What new developments require addition? A Wikipedia page should be considered an open book subject to ongoing reassessment by the management team. Executive profiles need periodic updating and accompanying photographs examined for relevance.
  • The best defense is good offense. Exposure on Wikipedia means competitors take notice, so you must too. Your page is fair game for the inclusion of any public news, not just good news. Inclusion of lawsuits, SEC violations or issues involving senior management, if authenticated by citations, cannot be removed. They must be tempered or put in context by further information provided by you.

As reputation managers, OWC works to create and maintain Wikipedia entries for all its clients. We know the rules and work with clients across the spectrum, editing pages and building them from scratch. We believe that a powerful presence on Wikipedia is mandatory for every company and a key to identity.

Let them know who you are.

Cloudbreak Health speaks with Columbus Business First on telehealth medical interpreters

Posted on August 11, 2020 by - Client News

During the pandemic, Cloubreak Health is finding its tool to overcome language barriers that can be adapted to address other disparities in access to healthcare. When a Spanish speaking woman with Covid-19 delivered a baby who needed intensive care, the hospital rolled in a two-way videocommunication device on a stand, providing not only an interpreter for the mother but a means to see her baby in the bassinet.
“She was able to virtually bond with her baby. It made a huge difference,” said Andy Panos, co-founder and COO of Cloudbreak Health LLC.
A tool to ease one disparity in access to healthcare – language – can be adapted for addressing shortages in behavioral health or other specialties.
“How can we address more of these disparities in hospitals?” Panos said. “We really don’t have a physician shortage in the United States. We have a shortage of the means to deliver the doctor to the patients where the needs are.”

Read the full article: How Cloudbreak’s medical interpreters helped it catch telehealth wave (Columbus Business First)

And The Winner Is… – Awards Build Credibility | eNews from OWC

Posted on August 4, 2020 by - eNewsletter

Now is an ideal time to embrace the public relations opportunities of building a strong awards program for your company because breaking through to earn news coverage during the pandemic requires weighing in on hot-button issues related to layoffs, PPP scrutiny, bankruptcies, stock gyrations, or sensitive topics.

Industry awards are a non-controversial way to raise visibility and gain legitimate, third-party validation. Some submissions are tedious to complete, but if well-written and backed up with sufficient data, they are an effective boost to employee morale, heighten industry recognition and enhance your reputation with customers and prospects.

You need to play to win. Here are the top three nomination strategies to keep in mind.

Start local. Awards programs from local business journals is a first step toward building a robust awards program. Business journals release their awards calendar early in the year. Winners are featured prominently in print and online. There are usually no fees to submit and include awards like “Most Innovative Company,” “Top Leaders In ….,” “Best CFOs,” or “Best Places to Work.”

People are your product. They may not tell you, but your team, from corporate leadership to the newest hire, enjoys being recognized. Look for award opportunities that celebrate the backbone of your organization – the employees. Awards such as Modern Healthcare’s “100 Most Influential People in Healthcare” or HousingWire’s “Tech Trendsetters” allow you to identify key team members and give them a chance at the spotlight. For fees ranging from $100-$500, if they win, there’s national exposure and a chance to meet the big players in the industry.

Polish your data. Awards programs require numbers to back your claims of achievement. The secret to a stand-out submission is strong metrics. Most impressive are indications of revenue growth, total SKUs produced, customer success rates, app downloads, mergers, acquisitions and new investors and partnerships. Such transparency is what separates finalists from the pack.

OWC’s clients have racked up an impressive shelf of top awards, including EY’s Entrepreneur Of The Year, Inc. 5000, Entrepreneur360, Glassdoor’s Best Places to Work and hundreds of invaluable local citations of success.

Reputation management is what we do, and nothing succeeds like recognizing success. We work with your team to identify the best opportunities and craft compelling submissions. We believe every company should get the acknowledgement it deserves.

NewDay USA gives HR Daily Advisor insight on applying non-HR tactics for a new work culture

Posted on August 3, 2020 by - Client News

When professionals come from other industries before they join the ranks of HR, it brings a great deal of diversity and strength to the position. Pooja Bansal, senior vice president of human resources and communications, is a professional services and technology expert turned HR professional at NewDay USA. Bansal spoke with HR Daily Advisor on how she uses her experiences in professional services to reinforce her HR efforts.

“I used to see HR being just a talent management area. However, after earning my MBA from Wharton, my whole perspective about HR changed and I realized that HR is way bigger than talent management. It is about creating an organization’s strategy by building the leadership bench and finally helping to increase company value,” says Bansal.

Read the full article: Applying Non-HR Tactics to HR to Create a New Culture (HR Daily Advisor)