Month: October 2021

OWC got an interview with Fast Company for Elevate Brands

In the two decades since Amazon opened its platform to third-party sellers, this marketplace unit, as the division is called, has surpassed Amazon’s own physical product sales. Last year, it generated an estimated $300 billion in sales, according to research firm Marketplace Pulse. During the pandemic, Amazon’s own retail sales grew, but its third-party merchants grew even faster. Competitors such as Walmart and Target, not surprisingly, have recently opened their own platforms to outside sellers.

Aggregators would be wise to study up on the lessons learned by the direct-to-consumer darlings of the early 2010s. Warby Parker, Away, and others eventually realized the importance of diversifying their distribution channels; many now operate brick-and-mortar stores and partner with big-box retailers.

If one thing is certain, it is that not all of these aggregators will survive. “We’re already beginning to see some acquirers of Amazon businesses starting to struggle,” says Ryan Gnesin, CEO of Elevate Brands, which owns some two dozen Amazon sellers. “We’ve had several companies offer us their portfolio.”

Read the full article: Thrasio, Perch and others are betting $9 billion that the consumer-goods conglomerate of the future will be built on Amazon. 

OWC worked with CBS Philly to cover our client, Abiomed, on a patient’s traumatic birth story

A Pottstown mom is famous on TikTok with videos of her near-death delivery and the remarkable medical intervention that saved her and the baby.

Mom being reunited with her baby for the first time after a death-defying birth, images that have gone viral on TikTok.

“I went into cardiopulmonary arrest so my heart stopped and I stopped breathing,” she said.

The baby was delivered via cesarean section in minutes and then Summers was put on life support and transported to Lankenau.

“She had a very rare thing called an amniotic fluid embolism, which is something that you really can’t predict and usually don’t end well,” Dr. Mara Caroline said. “It usually ends with mom and baby dying.”

Caroline had to tell Summers’ family that the healthy first-time mom might not survive.

Dad had to meet the baby alone.

“Not knowing if he would have to raise our son on his own,” Summers said.

The life-saving interventions included ECMO, a machine that keeps blood circulating, and a tiny heart pump called Impella that allows the heart to rest and recover.

Watch the segment: Pottstown Mom’s Viral TikTok Of Near-Death Delivery Spreading Awareness About Rare Birth Complication

OWC scored coverage on CBS Minnesota for our client Abiomed

If you have a health emergency, you want to see a doctor. But at Alomere Health in Alexandria, it was a custodian who helped save a doctor’s life.

“For about a week prior to that I had been having some issues, flu-like symptoms,” said Dr. Amos Szajner.

It was the night of April 29, and because he’s a medical professional, Szajner decided to go back to the hospital and check himself out on a monitor. That’s the last thing he remembers. He was in cardiogenic shock.

“He was initially showing very serious signs of brain injury and heart injury,” Dr. Daniel James Tiede said.

After putting in a stent, Tiede used a fairly new piece of technology called an Impella Pump to stabilize Szajner. It’s thinner than a pencil and takes over the job of pumping blood so the heart can rest. Within a few days, Szajner took a turn for the better.

Watch the full segment: ‘It’s Almost Miraculous’: Heads-Up Janitor Helps Save Doctor’s Life

Media Training Is Now In Session | eNews from OWC

What is media training? It’s the rehearsal for success. CEOs and company representatives who can nail a formal interview, or even a casual question at a cocktail reception, leave a clear picture of who they and their company are. That requires training because most of us are not prepared for the public stage. As Mark Cuban said, “It’s not about money or connections – it’s the willingness to outwork and outlearn everyone.”

Business is about winning, but not all business leaders are ready to take on questions —especially hard ones — from reporters. It takes training, because when the camera rolls, the game is on. And as many of OWC’s most successful clients have discovered, what comes naturally is often wrong. For example:

–Business reporters want a CEO who can speak to them without marketing hyperbole, jargon and a thin skin. Yet the impulse of many leaders is to argue and defend, a stance they only recognize after many hours of on-camera training. It’s a revelation that surprises many of our clients, who like most of us have never seen their style from an objective point of view. It’s also very easy to fix.

–The big picture usually sounds small to a news organization. Company representatives need to be able to cite specific, timely information—numbers, percentages, confirmed data points. Yet CEOs who would never go into a board room unprepared will pick up a phone call from The Los Angeles Times with casual indifference and be surprised at being misunderstood—or at not being quoted at all.

–CEOs can show resistance to opportunity. The media gathers news, and smart companies want to be in the news. Every media inquiry offers the chance for free exposure to a broad audience—the very audience the advertising budget pays so dearly for. When the phone rings from a reporter, opportunity knocks since third-party media is known to be the least expensive and most effective marketing tool.

OWC’s interview training is deliberately tough, with challenging questions and hours of on-camera training. We prepare executives for media interviews with techniques equally useful in meetings with investors and shareholders. Our focus is “ATM”–Answer, Transition, Message. But it starts with what is, surprisingly, often the most challenging question even for founders: the simple question, ”What is it, exactly, that you do?” Can you answer that in a sentence?

Media training is more than Q&A—it’s really practice for success and confidence in what you know to be true. But here are a few basic questions worth everyone’s personal review:

  • What was the reason you started this company?
  • What problem are you trying to solve?
  • How significant is that problem?
  • What makes you different from your competitors?
  • What are the company’s core values?
  • What do your customers say about you online?

Good luck. We’re here to help


IN THE NEWS

BuzzFeed features Abiomed’s Impella

OWC pitched an interview with BuzzFeed for our client, Abiomed, on a patient who suffered an amniotic fluid embolism during childbirth and was treated with Impella after she nearly died. Check out the trending story here.

Cheddar and The Washington Post spotlight CompoSecure/Arculus’ Adam Lowe

OWC secured coverage in Cheddar and the Washington Post for its client Arculus, a crypto cold storage card, on the crypto ban in China and recent crypto hacking. Click here for the Cheddar coverage and here for the Washington Post article.

OWC welcomes a new intern

Hailing from North Carolina, Yakira Muhammad arrived in Los Angeles in August 2021 and is our new intern here at OWC. Muhammad recently graduated with a BA in communications from East Carolina University in Greenville, North Carolina. She was a reporter for the university’s newspaper, The East Carolinian, covering large events such as a cancer benefit concert on campus. “People seem happier and more positive here in Los Angeles,” said Muhammad. “Maybe it’s the beach and the great weather.”

OWC is a finalist at this year’s PRism Awards

OWC is a finalist in the running for two PRism Awards from the Public Relations Society of America – Los Angeles chapter. OWC has been nominated for its work with Saban Community Clinic’s vaccination drive ahead of back-to-school season and for its campaign with Alen, a leading provider of air purification solutions, for bringing clean, shared air to schools nationwide. Winners will be announced on Thursday, October 21, 2021 in Santa Monica, Calif.

OWC got an interview with Cheddar for our client, Arculus, on China’s crypto ban

The Chinese government is ramping up its crackdown on crypto with a ban on virtually all trading activity in the country, including trades between different cryptocurrencies and any trades taking place on exchanges.

Even as trading volume is likely to fall precipitously — several large exchanges have already effectively shut down in the country — crypto-holders could continue to hold and even exchange their holdings in the over-the-counter or off-exchange market.

“I do think you’ll see people continuing to hold, and I do think you’ll see people creatively liquidating, or just transferring the entire value of their wallets to someone else,” said Adam Lowe, chief innovation officer at Arculus, which develops crypto wallet technology.

One way they could continue to exchange crypto, theoretically at least, is by selling passwords or keys to private wallets for a set value. While this is much less efficient than trading over highly centralized exchanges, investors in China who already have large investments in crypto have a clear stake in finding a way around new regulations.

“I think you’re going to see people be incredibly creative,” Lowe added. “You can look at any time a nation state has made something illegal that has very high demand, like the Prohibition era in the United States.”

 

OWC worked with BuzzFeed to cover our client, Abiomed, on their patient’s traumatic birth story

Kayleigh Summers is a 31-year-old happy, healthy mom to her and her husband’s 2-year-old son, Callahan…but her initial journey into motherhood started out very scary.

Thankfully, Callahan was born healthy, but, unfortunately, Kayleigh’s health continued to decline. “I started bleeding out and a massive transfusion protocol had to be initiated, resulting in a total of 143 units of blood product transfused by the end of this ordeal. I also had to get a hysterectomy to combat the blood loss. Because of the AFE and blood loss, my heart and lungs weren’t performing at their full capacity, so doctors put me on ECMO, a machine to keep me oxygenated. My heart became weaker, so they implanted the Impella, a temporary heart pump that would allow my heart to rest and recover,” she concluded.

Read the full article: This Story Of How A Woman Almost Died While Giving Birth Is Sparking A Lot Of Conversation Online, So We Spoke To An Expert To See How Common It Is