Month: October 2022

OWC Featured in Los Angeles Business Journal

Olmstead Williams Communications, a Westwood-based tech public relations firm, announced last week a partnership with cybersecurity firm Digijaks Group to deliver a comprehensive suite of crisis communication tools.

According to the review platform Trust Pilot, the costs of a damaged online reputation are immeasurable but can lead to a 90% loss of customers. In fact, according to a survey by Deloitte, 41% of those surveyed claimed the biggest impact on a business dealing with a reputation risk event was the loss of brand

Chief executive of OWC, Tracy Williams, said first impressions are important and the internet is in control of that impression.

“The first impression is going to be typically your website or something that’s been in the news…Then there’s a news release that might be out there…All of the things that are public record in our life, which include social media, legal impacts, or even a viral video which can destroy your career if it’s bad. Those are the first impression of our life right now,” Williams said.

Williams added that when someone is researching a company or a person online, they are mainly looking at the top page of a search engine.

Digijaks and OWC together came up with a tech-based solution to repair, protect and build a reputation in a crisis.

The goal of Digijaks and OWC is to get negative results to appear further down in search results. Using AI and other algorithm strategies, Digijaks starts at the source by identifying any attackers, addressing various reputation incidents from online misinformation to offline physical disruption and improving cyber security. The company’s artificial intelligence technology monitors and addresses social media, websites and search engine attacks.

“Our goal is to put the negative news as low as possible. In the meantime, my team is out there continuing to build the reputation,” Williams said. “The entire organization shouldn’t die because the CEO threw a drink at a bartender or there was an employee lawsuit that really doesn’t have any bearing on the rest of the company. My goal is to keep (the digital first impression) as clear as possible so people can stay in business and keep working and keep people employed.”

OWC Featured in PR Week on Digijaks Partnership

Tech PR firm Olmstead Williams Communications has inked a strategic partnership with cybersecurity experts Digijaks Group.

With this partnership, OWC clients will have access to a suite of crisis comms tools to protect and defend their online reputations. Digijaks uses a combination of AI and human subject matter experts to identify possible attackers and quell a looming crisis, from misinformation to embarrassing content to offline physical disruption. The shop can also help users improve their general online cyber security. Digijaks’ technology monitors threats across social media, websites and search engines.

“Online searches create immediate impressions that are difficult to dial back, and companies reach out to their public relations firms for help,” said Tracy Williams, CEO of Olmstead Williams Communications, via email. “While PR agencies have always managed reputation, they’re not always equipped with the technology needed to combat a digital crisis.”

Read the full article: Olmstead Williams inks cybersecurity partnership with Digijaks

OWC Secured Coverage in BioWorld for Aural Analytics

Aural Analytics Inc. and Hhitt Inc., dba Hitcheck, teamed up to offer a cognitive assessment application that could quickly answer the question, “Should he play?” after a hit to the head during a game. Considering the controversy over Miami Dolphins quarterback Tua Tagovailoa’s loss of consciousness following his second head injury in two games last month, the cognitive assessment tool, which includes clinical-grade speech analytics, comes none too soon.

“There is a distinct link between brain injury and changes in speech and language that can be quickly and easily measured using Aural Analytics speech vitals technology,” said Aural CEO Judy Smythe. “Human speech relies on the coordination of complex neural activity, including cognitive and motor functions. A concussion or brain injury can cause damage to the underlying system, which becomes apparent in one’s speech.”

“Concussions can result in a number of acute symptoms that impact speech, including incoordination and changes to cognitive function,” Smythe told BioWorld. “In addition, a concussion is associated with long-term physical and cognitive symptoms that impact mental health and social function. Speech is a unique measurement tool because it can provide insight into upstream neurological changes that cause impairment to coordination, cognition, and mood, and into downstream changes to social function.”

Read the full article: As NFL dithers, Aural and Hitcheck partner for in-game concussion assessment

Tech PR Firm, Olmstead Williams Communications, Builds Reputation Crisis Response Team with Advanced Digital Reputation Management from Digijaks

Tech PR Firm, Olmstead Williams Communications, Builds Reputation Crisis Response Team with Advanced Digital Reputation Management from Digijaks

Cyber reputation technology experts, Digijaks, bring digital resources to fight the spread of misinformation and protect brands and business leaders

LOS ANGELES–Olmstead Williams Communications (OWC), a leading Los Angeles tech public relations firm, today announced a strategic partnership with Digijaks Group to deliver a comprehensive suite of crisis communication tools to protect online reputations. The OWC and Digijaks crisis response team can better protect clients’ online reputations, mitigating what can be drastic consequences for leaders, businesses and customers.

“Online reputational threats can come from anywhere, including lawsuits, an embarrassing video posted or negative reviews — all of which rise to the top of Google Search for all to see,” said Tracy Williams, OWC’s CEO. “Digijaks’ impressive track record with high-profile clients brings proprietary and effective technology to defend and support our clients’ reputations in the digital universe.”

Digijaks and OWC bring a comprehensive solution to repair, protect and build a reputation in a crisis. Digijaks starts at the source by identifying attackers, addressing reputation incidents from online misinformation to offline physical disruption and improving clients’ cyber security. Its proprietary artificial intelligence technology monitors and addresses social media, website and search engine attacks.

“Just one digital attack on a brand’s reputation can cost millions, which is why proactive and efficient white hat cyber and reputation security responses need to be adopted by every successful CEO and business,” said Alan W. Silberberg, Digijaks’ CEO and founder. “Everything is hackable and everyone has some form of cyber security problem. OWC and Digijaks are two sides of a coin to fight malicious technical mechanics of online attacks and improve brand reputation management for current and new clients.”

The costs of a damaged online reputation are immeasurable but can lead to a 90% loss of customers, according to Trust Pilot. In fact, according to a Deloitte reputation risk survey, 41% of those surveyed claimed the biggest impact on a business dealing with a reputation risk event was the loss of revenue.

About Digijaks Group

Digijaks Group is a cybersecurity firm with a robust combination of tested trade secrets and artificial intelligence paired with human subject matter experts. Digijaks specializes in offering boutique solutions for high-impact individuals, brands and organizations to deal with the combination of cyber issues and digital reputation management and control. The firm has served corporations, governments, CEOs, politicians and entertainers. Founder and CEO Alan W. Silberberg has over 25+ years of security experience working with clients like Microsoft, Revlon and the US Small Business Administration, and holding positions such as former White House aide, National Archives Task Force member and executive at Paramount pictures. To learn more, visit www.digijaks.com.

About Olmstead Williams Communications

Olmstead Williams Communications is a leading Los Angeles tech public relations firm with significant reputation management and thought leadership practice. The firm is well known for its message training that prepares CEOs for the national news media stage. It has a 14-year track record serving clients in fintech, healthcare tech, personal tech, medical device and pharmaceutical industry, construction and real estate tech, telecom and more. To learn more, visit www.olmsteadwilliams.com.

OWC Partners with Cyber Reputation Security Firm Digijaks | eNews from OWC

Online reputational threats can arise overnight and without warning. All it takes is a lawsuit or embarrassing photos posted on social media for Google to bring it to the attention of everyone. Misinformation spreads and becomes accepted. Then, companies must scramble in a defensive position.

OWC is frequently brought in to help. To better protect and defend against online reputation threats, OWC is partnering with AI and digital reputation experts, Digijaks, which allows us to deliver a rapid response with a deeper arsenal of capabilities.

Digijaks delivers a combination of tested trade secrets, artificial intelligence and subject matter experts. The company identifies the source of the attacks and removes the false or damaging items from the first page of online searches. The firm’s proprietary artificial intelligence watches for social media, website and search engine attacks.

Clients will be able to defend against socially engineered disruption and safeguard against attacks, such as:

  • Negative media coverage on page one of Google and other search engines
  • Spammers attacking social media channels
  • Lawsuits and defamation of character allegations
  • Smear campaigns on a website or social platforms
  • Personal misinformation about an executive or business
  • Social engineering attacks aimed at financial companies
  • Digital and physical crossover attacks, where something begins online and ends up in real life
  • Deep fake, AI, AR, VR technologies used to create alternate realities intended to harm

Your reputation is your brand, and it is critical to be well-armed for the worst.

IN THE NEWS

TODAY.com story shows the impact of digital

OWC secured coverage on TODAY.com for a patient treated with Abiomed’s Impella, a tiny heart pump that allowed her heart to rest and recover after she suffered peripartum cardiomyopathy during childbirth. TODAY online leads the numbers in viewership with over 5.3 million per month, while the actual broadcast morning show’s viewership is 3 million. TODAY.com’s coverage extends on social media including Instagram, which has 3.4 million followers. Check out the coverage here.

OWC attends Stedman Graham presentation

OWC attended a leadership presentation with featured speaker Stedman Graham at The California Club. Stedman gave a thought-provoking speech on the roadmap to leadership which begins with preparation and determining who you are. “You are not your circumstances; you are your possibilities.” – Stedman Graham

OWC goes bowling!

The OWC team had a great time at our company bowling night at Pinz in Sherman Oaks. Our star player was Paulo, with Tracy and Wes tying for second place. It is always a joy to get the whole team together.

OWC secured coverage for CompoSecure in Reuters on the rise in hardware wallet use

It’s not easy being a crypto investor.

They’ve seen the value of their holdings drop like a brick this year, and now many are stewing over the safety of their crypto cash after a series of heists that’s seen around $2 billion spirited away by hackers.

Enter the ghost of technology’s past.

Hardware wallets – old-school physical devices similar to USB drives that stash crypto holdings offline – might seem a throwback to a more innocent digital age, but they’re proving to be a popular response to a cutting-edge conundrum.

It’s not only hacks making investors edgy. Others lost access to their crypto when major lenders such as Celsius Network and Voyager Digital collapsed in July.

“We have definitely seen increased interest in hardware wallets, and in general self-custody, post-several issues,” said Adam Lowe, chief product and innovation officer at U.S.-based CompoSecure (CMPO.O), one of several hardware wallet makers seeking to capitalize on a rush for safety.

Read the full article: Cryptoverse: Hack jitters push bitcoin investors back to the future

OWC secured coverage on Oregon’s KEZI 9 for Abiomed patient’s story of heart failure

A 73-year-old Bandon man says he’s feeling better than he did when he was in his 60s after a near-death experience last year.

In February 2021, Bob Vann suffered a heart attack. Doctors gave him a slim chance at survival.

“I had a 2% chance of living,” Vann said.

“He had a hole in the heart between two important chambers, the right ventricle and the left ventricle. We have a lot of babies that are born with holes in their hearts, but babies are able to tolerate it, and they’ll eventually get surgery and they’ll do just fine.” Dr. Ashok Venkataraman, a cardiothoracic surgeon at RiverBend said. “Adults who have lived until 70 years of age and have a normal heart, if they suddenly have a hole in their heart from a heart attack, they usually don’t do very well very quickly.”

Dr. Venkataraman said Vann’s condition was a pretty high mortality condition, and even doing emergency surgery to fix the hole in his heart is very highly risky.

The Impella pump is the world’s smallest heart pump. It’s a piece of technology that doctors say they’re seeing more success with. In Vann’s case, it was inserted into his heart and remained there for 12 days.

“All five patients who have had this post infarction ventricular septal defect that have come through this hospital in the last years have actually survived with this pump assist technology,” Dr. Venkataraman said.

See the full segment: Bandon man survives near-death experience thanks to world’s smallest heart pump

OWC secures coverage for Abiomed in TODAY.com

Jessica Grib shares her experience with peripartum cardiomyopathy to raise awareness of the heart failure that occurs in pregnant people.

When Jessica Grib of St. Louis was about 32 weeks pregnant with her second child, her blood pressure started rising. At the time, the then-30-year-old thought little of it.

“I wasn’t really concerned,” Grib, now 36, told TODAY. “I didn’t think that anything was going to happen.”

Her doctor prescribed her medication, but her blood pressure didn’t lower. Even bed rest did little to help. After delivering the baby, Grib went into cardiac arrest. She learned she had peripartum cardiomyopathy, a type of heart failure or weakness of the heart muscle that occurs at the end of pregnancy or within the first five months of delivery, Grib’s doctor, Dr. Kathryn Lindley, director of the Women’s Health Center at Vanderbilt University, told TODAY. The rare condition can be hard to detect because it mimics pregnancy symptoms, according to the American Heart Association.

When blood pressure medication and bed rest did little to help Grib, her doctor suggested delivering her baby at 37 weeks. She agreed. At the last minute, the baby, Amelia, turned breech, and doctors needed to perform a cesarean section. As Grib lay in the recovery room, she started crashing.

As staff tried to bring her to the cardiac catheterization lab, a room with diagnostic equipment that can generate images of the heart, she needed CPR for 10 minutes.

“It was very obvious that I was having a heart event,” Grib explained. “One of the nurses was a new father himself, and his whole mantra was, ‘We’re not going to lose her.’”

Doctors implanted an Impella heart pump, and she was later transferred to another hospital, where she was placed on ECMO, a type of life-support machine that works like external heart and lungs, according to the American Thoracic Society. The two devices worked together to support her while her heart recovered.

“I was basically on maximal life support hours after my daughter was born,” Grib said. “They definitely had no idea what was happening with me.”

Read the full article: Mom, 30, details her experience with heart failure that mimics pregnancy symptoms