OWC Secured a Segment on NBC New York for Abiomed
Month: May 2024
OWC Secured a Segment for Abiomed on AZ Family
PHOENIX (AZFamily) — An Apache Junction man and his step-daughter are both diagnosed with heart disease and say the same device saved their lives. Both credit their recoveries to a heart pump that’s smaller than the width of a pencil.
Walking is much easier for Al Matthews these days, and that’s something his medical team at Banner Heart Hospital is happy to celebrate. Earlier this year, his heart was so weak that the Navy veteran could barely make it across a room.
“It was a million dollars worth of experience. I wouldn’t really give you two cents to do it again though,” Matthews said with a laugh about his time in the Navy. He is 77 years old and has had heart disease for a while, but late last year, things took a turn when he was walking his dog.
“All of a sudden it was like somebody was pinching off my right arm,” said Matthews.
That’s where cardiologist Dr. Satya Atmakuri comes into the picture. He says Matthews’ heart was not getting enough blood flow, all of his arteries were clogged, and he needed a stent. But his heart wasn’t strong enough to pump on its own during the procedure, and Impella saved the day.
“If you have a pool that you want to drain, drop a pool pump, and that sucks the water out of the pool and puts it outside, right. So, it’s the same concept where this device has an inlet, a motor, and a outlet, and the device sucks the blood from the heart chamber and puts ‘it in the circulation,” said Dr. Atmakuri.
See the full segment: Small heart pump saves lives of two generations in one Apache Junction family
The Top 5 Questions for Chaotic Times | eNews from OWC
Colleges were clearly caught off guard by recent political disruptions, and the second-guessing is nonstop. “Didn’t they see this coming? Hasn’t this sort of thing happened before? Why was the response often uncertain, tentative and even counterproductive?”
Time for businesses to look in the mirror. Many companies are unprepared to deal with much simpler issues than the brutalities of war, which suddenly beset our campuses, and the time to face that is now.
The answer is a crisis plan that is thought through, in place and with a red button every member of the C-Suite knows how to push. The defense against surprises from today’s trigger-happy social media and the hungry feed cycle of traditional media is anticipation. Every company eventually faces unexpected challenges, whether from a bad earnings report, a cyberattack, a product recall, a lawsuit or an employee strike.
Successful public relations means a fair and ready response. Here are the questions to ask ourselves while the cameras are pointed at somebody else:
- Do we have the right team members to manage a crisis? The security team, department leaders, internal and external IT teams must be prepped with talking points and an action plan.
- Is everyone in agreement on what steps are needed to manage through a crisis? If not, huddle up and get there. Who is speaking about what? What precisely do we say, remembering it must fit into our company’s core values?
- Have lawyers reviewed the crisis plan and confirmed it doesn’t violate any regulations from human resources and corporate reporting to the environment and community? Paying for lawyers in advance is considerably less expensive than in a crisis when around-the-clock fees easily add up to millions.
- What statements and messaging can be developed ahead of time? Holding statements are critical to preparedness. They can be adapted to the situation, but they’re best developed in advance when temperaments and responses will be less rash and lead to potential backlash.
- Is the digital team ready for whatever comes up? Alerts, notifications and constant communication through social media are critical and should be succinct and immediate.
A crisis plan is both offense and defense. It takes candor and work to design and implement. But it’s the only chart that can navigate the storm when it comes.
We’re ready to assist.
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Alen Air Purifiers Featured in Daily Mom
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Read the full review here:28 Most Unique Gifts for Moms Who Have Everything
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