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Month: November 2024

OWC Secured Coverage for iQ Academy in Glendale-News Press

Posted on November 25, 2024 by - Client News

Students, parents and school representatives from iQ Academy, an online public school, donated nonperishable goods to the Salvation Army during a Thanksgiving Food Drive at iPlay Arcade in Glendale, on Thursday, Nov. 14.

The food drive received donations from 25 school families, according to a news release.

“iQ elementary and middle school students are learning lessons that go far beyond their screens,” the news release states.

Gary Gyultemiryan, a high school social science teacher, said 20 boxes and 20 bags with items ranging from canned goods to pasta were collected during the event. He said when the students donate to the food drive with their parents, it instills them with a giving heart.

“We are an online school, so we are kind of more motivated just to get kids out there and … help them build character and have a sort of service-oriented heart for these sort of events,” he said.

Read the full  coverage: Online School Gives Back to Community for Thanksgiving

Talk PR: An interview with Saban Community Clinic’s Adam Friedman | eNews from OWC

Posted on November 20, 2024 by - eNewsletter

November and December is the largest fundraising period for nonprofits, and Saban Community Clinic is one of our favorite organizations in Los Angeles. Adam Friedman is the Chief Advancement and Marketing Officer for Saban Community Clinic and says, “most people don’t realize that people are struggling to get access to basic care who live in our own backyard.”

Adam discusses how Saban has redefined community care with new programs and outreach that support more than 145,000 annual patient visits from low-income and uninsured men, women, and children. Saban has five health centers and a mobile clinic to provide affordable access to quality medical, dental, and behavioral health services.

On the latest episode of OWC’s “Talk PR” video series, Friedman dives into the current state of healthcare in Los Angeles and plans for 2025.

Click the image above for the full interview.

IN THE NEWS

OWC secured coverage on Click on Detroit for Abiomed

OWC earned coverage on Click on Detroit Channel 4 for Abiomed, highlighting the annual Heart Recovery Reunion. Patients came together to meet the doctors who saved their lives after heart failure with the help of Impella heart pump. Click here for the full coverage.

OWC supported iQ Academy’s Thanksgiving Food Drive

The OWC team supported iQ Academy’s Thanksgiving Food Drive, where local students donated items to the Salvation Army to help families in need. These virtual students came together in person, reflecting the school’s efforts to foster a strong sense of community and generosity.

OWC Secured Coverage on Click on Detroit for Abiomed

Posted on November 15, 2024 by - Client News

A new life-saving technology was used during a heartfelt reunion thanks to the world’s smallest heart pump, Impella, giving patients a second chance at life.

Doctors in Metro Detroit using the breakthrough device were reunited Thursday (Nov. 14) night with patients they saved thanks to the technology, which is only about the size of a pencil tip.

Impella is used in cases where patients are too weak for surgery or whose hearts have nearly stopped.

It provides just enough support to keep the blood circulating until a more permanent solution like a stent, bypass surgery, or medication can be used.

Metro Detroit heart patients celebrated their recovery and reunited with the doctors who, thanks to technology, saved their lives.

“It was night and day,” said Impella patient Rogelio Landin. “I remember when I went in, I was back chairing a board meeting 48 hours later.”

“This is really a very rewarding night for us as healthcare providers, and it’s very inspirational for the entire team,” said Henry Ford Health Cardiologist Dr. Amir Kaki.

“We’re very blessed to be here and see our patients,” Schrieber said. “These are individuals that, without the treatment they received, they wouldn’t be here with us.”

See the full coverage: Heart patients, doctors reunite to celebrate recoveries with ‘Impella’ device in Grosse Pointe Shores

5 Must-Ask Questions for Your 2025 Comms Planning | eNews from OWC

Posted on November 7, 2024 by - eNewsletter

Questions as 2025 comes knocking:

  • How do we use AI to boost visibility?
  • Are we ready for a crisis?
  • Are we up to speed with website, social media and other digital platforms?
  • Do we promote our executive leadership as thought leaders?
  • What’s the updated company story for 2025?

Answers that open the door to more business:

Integrate AI-Enhanced Tools: Over 200 million people use ChatGPT weekly and 92 percent of Fortune 500 companies are using OpenAI’s products, according to OpenAI. This influence will grow in 2025. AI tools create, curate and personalize content to deliver timely, relevant messages to an audience. They track brand mentions across platforms in real time, analyze sentiment, and deliver actionable insights. Tools like Muck Rack and Sprout Social offer AI-powered insights that let you stay on top of trends and public perception. In March, we said that ChatGPT as a new intern is about $20 a month.

Cover Your Bases During a Crisis: Anticipate backlash from a product recall, a lawsuit from a disgruntled employee or a snafu from an executive who misspoke. Ensure the company’s response is ready in real time and adapted for digital platforms. Clear, empathetic messaging can be converted for quick, shareable formats. Use OWC’s guide to managing communications during a lawsuit as a reference.

Build a Reservoir of Content: By the end of this year, the U.S. will have lost one-third of the newspapers it had in 2005. Earned media continues to be the grand prize for public relations in an era of fierce competition for mindshare. This should not limit a business from content creation for distribution through blogs and social channels. Blog posts, press releases, social media posts, short-form videos and others are all accessible ways to showcase the brand story. For example, adequate social media management and planning makes these efforts fructiferous.

Pass The Microphone: The path to visibility and attention is media training for executives and the right placements. It’s crucial to target relevant award opportunities, trade shows and speaking opportunities for the leadership team. Conferences such as Money 20/20, CES, TechCrunch Disrupt, Finovate and others host multiple panels attended by investors, media and even competitors. Keep the do’s and don’ts of tradeshows and a list of some key awards in the war chest. The goal is to establish the C-suite as go-to voices in their industries.

Conquer The Market: Efforts to amplify a brand can seem like a Sisyphean task but a constant realignment is always beneficial. A new year allows for a new perspective. As a company, this is the time to reflect on your SOCOs (single overriding communications messages). An overarching analysis with succinct messages snowballs into a successful PR campaign. This facilitates additional means of communication and potential impressions. Surveys, white papers, or studies not only boost credibility but provide valuable insights for content through various channels.

In 2025, make a plan to lean into authenticity, leverage AI and refine a crisis preparedness strategy. We’re here to help.

IN THE NEWS

OWC Secured a Feature in Business Insider for Abiomed

OWC landed a feature in Business Insider for Abiomed, sharing Kayleigh Summers’ survival story after an amniotic fluid embolism during childbirth caused her heart to fail. The Impella heart pump supported her heart’s recovery and saved her life. This story was also syndicated in Yahoo! Life, reaching an even broader audience. Read the full coverage here.

ICYM: OWC’s Talk PR with Sharon Waxman

OWC’s Tracy Williams interviewed Sharon Waxman, a best-selling author and former Hollywood correspondent for The New York Times who founded TheWrap in 2009, on the previous episode of the Talk PR series. Waxman dove into the state of entertainment journalism, the economics of the industry in Los Angeles and the intersection between entertainment and politics. Watch it again here.

OWC Secured a Feature in Business Insider for Abiomed

Posted on November 4, 2024 by - Client News

I don’t remember anything about giving birth to my son, Callahan. But by talking with my husband and my doctors, and pouring over more than 6,000 pages of medical records, I pieced together that day, when I nearly died.

Callahan was my first baby, and at 40 weeks and two days I was induced because my blood pressure was high. It was a normal, slow induction for a first time mom, but after two and a half days I was finally ready to push.

I told the nurse I didn’t feel well, and she thought it was the normal nausea that comes during transition. That’s when I started screaming that something was wrong with my heart. A few seconds later, I passed out. My heart wasn’t beating and I had stopped breathing.

The doctors rushed me to the operating room. Callahan was born just six minutes after the code was called. That speed likely saved both our lives.

Callahan was quickly resuscitated, but my heart stopped again

While doctors were delivering Callahan, another team was working on me. I was still unresponsive. Callahan was born not breathing, but he quickly came to. Doctors told my family, “the baby is fine, but Kayleigh isn’t.”

Doctors restarted my heart, but it stopped again. My OB/GYN recognized that I was having an amniotic fluid embolism, an allergic-like reaction that happens when amniotic fluid enters a mothers’ blood stream. It leads to heart and lung failure, and massive bleeding. I needed 143 units of blood.

I was put on life support, then transferred to another hospital. There, the doctor said he was going to try one last ditch effort to save me — an Impella heart pump. Luckily, it worked so well that within 24 hours I was able to start coming off life support.

Read the full coverage: I almost died during childbirth due to an allergic reaction. I don’t remember my son being born.