Month: February 2025

OWC Secured Coverage on NBC Rochester for Abiomed

Sydney Pelusio is a busy wife and mother of two. She faced a life-threatening health crisis in March 2024.

The active runner initially thought she had the flu when she experienced general fatigue and overall sickness. After three days, her family urged her to seek medical help. IV and generic medication wasn’t helping. Instead, her condition worsened and she was rushed to Unity Hospital.

“I think an hour and 15 minutes after arriving at Unity is when I was already in the cath lab and had cardiac arrest,” she recounted.

Doctors diagnosed her with myocarditis, a condition triggered by a virus that causes inflammation of the heart muscle. Her immune system was attacking her heart.

“In the setting of a heart attack, you say time is muscle, so the longer you wait, the more the heart muscle dies and these situations, we were looking just to keep Sydney alive,” said Dr. Cameron Hall, an interventional cardiologist at Rochester Regional Health.

Sydney’s life was saved by Impella, the world’s smallest heart pump. “It’s an implantable device that goes through the arteries. It gets into the heart, and it actively pumps blood out of the heart and into the body, and it keeps the body alive,” Dr. Hall explained.

See the full coverage: Mother runs half-marathon less than one year after cardiac arrest

OWC Won Coverage for Nuvve in Canary Media

A handful of school buses in northern Illinois will soon have a new summer job.

ComEd is the latest utility to explore whether electric school buses could help manage the grid when school is out of session and air conditioners are humming.

Under such vehicle-to-grid, or V2G, arrangements, electric school buses charge up at night when power is cheap and plentiful, then discharge electricity to the grid when local power demand is high. This infusion can alleviate the need to fire up natural gas peaker plants, buy expensive power on the market, or even build new power plants.

The buses basically act as batteries attached to the grid, in a win-win situation where school districts are paid for the service and utilities get power that is cheaper and possibly cleaner than what they could otherwise acquire during peak hours.

V2G projects are still in nascent and pilot-project stages, and significant challenges exist. The grid needs to communicate seamlessly with the bus charging station, and operators must make sure bus batteries are ready when needed and that the grid isn’t overloaded by local bursts of energy. Standards and certifications for V2G technology and practice are also still in early stages.

ComEd has proposed a pilot project launching this spring and running through 2025 in partnership with the San Diego-based company Nuvve, which also has led V2G pilots in California, Delaware, and New York as well as in Europe and Asia. While the ComEd pilot will only involve four electric school buses in three different northern Illinois school districts, it could pave the way for widespread V2G in an area with hot summers, air pollution problems, and lots of students.

“We’re in an environment where for the first time in 25 years, the load on the grid is increasing, driven by heat pumps, data centers, [and] EVs,” Poilasne said. ​“It’s not just load increasing; it’s the volatility of these loads. The generation is volatile; the load is volatile. You need to design a system for peaks” that last a short time but can skyrocket electricity costs.

Read the full article: Electric school buses could help power Illinois’ grid

OWC Won Coverage for Abiomed on ABC Action News Tampa

February is American Heart Month, and we have an incredible story of survival that happened right here in Tampa. A man suffered a heart attack, coded three times, and underwent multiple surgeries. He is now back to living his life, thanks to an innovative medical device that is quickly gaining attention.

That device is called an Impella. Cardiovascular doctors at Tampa General Hospital explained that it’s a temporary heart pump saving lives in the Tampa Bay area.

Lives like Charles Black. On July 16, 2024, Charles went to play golf as if it was any other hot summer day. That golf trip ended with him in the hospital, where he proceeded to fight for his life throughout the next few weeks.

He had a heart attack, coded three times, was life-flighted to different hospitals, and had multiple surgeries. One of those critical interventions was the insertion of the Impella. Dr. Lucian Lozonchi explained that the Impella draws blood from the left ventricle and pumps it into the aorta, boosting blood flow throughout the body and giving the heart a chance to rest and recover.

“Then the pump was removed, and his heart recovered. It was really weak, but we were able to keep him alive,” Dr. Lozonchi said.

Ultimately, that tiny device gave Charles his life back. Now, he carries the Impella in a key chain as a reminder that every day is a gift. Meanwhile, his wife was emotional as she recalled the days at the hospital, hoping and praying her husband would be okay. She said she is forever thankful for the medical staff and their techniques.

See the full coverage: Life-saving innovation: Tampa man shares heart attack survival story

The 2025 State of Media Landscape: Are You Ready for What’s Next? | eNews from OWC

Traditional news is shrinking, and digital platforms are stealing the spotlight. To thrive, it’s time to rethink the PR strategy. Ready for the new media landscape?

  • The Shrinking Newsrooms – According to recent reports, print newspapers are disappearing at an alarming rate. Over 130 newspapers shut down in 2024 alone, adding to the 3,200 closures since 2005. Today, fewer than 5,600 papers remain and 80% of them are weeklies. Standing out in this crowded space has never been harder, with fewer outlets and tighter competition. Digital is trending now, with over 105 new digital-only sites and 30 newspapers shifting entirely online.
  • Trust in Media vs. Business – Media trust is at an all-time low. Businesses continue to be the most trusted source of information–outranking NGOs, governments, and media outlets. This is good news for businesses that seize the opportunity to craft compelling, authentic stories that build a brand and engage audiences directly.
  • Digital News Dominates – Pew Research crowns digital devices as king. A whopping 58% of U.S. adults get their news from smartphones, tablets, or computers–dwarfing TV (32%), radio (6%), and print (4%). News websites and apps top the list (23%), followed by social media (18%), search (12%), and podcasts (5%). PR campaigns need a multi-pronged approach: social media, podcasts, and news sites. As this hits your inbox, the numbers have gone up.
  • Social Media Powerhouse – Social media continues to dominate consumer and business mindshare. 76% of companies now see it as a critical part of their communication strategy, with 79% investing in paid social campaigns, according to Meltwater.

Every company communication plan must be revised and updated to keep pace as the digital ecosystem evolves. We’re here to help.

IN THE NEWS

OWC Won Coverage for Abiomed on CBS 8 San Diego

OWC landed a feature for Abiomed highlighting Joe Sanchez’s incredible heart health journey for American Heart Month. After experiencing sudden heart failure symptoms, Joe underwent lifesaving surgery with Dr. Alexandra Kharazi, who used an Impella heart pump to support his recovery. Now, over two years later, he’s back to surfing, creating art, and spending time with family.

Read the full coverage here.

OWC Secures Story for Nuvve in School Bus Fleet

OWC landed a feature in School Bus Fleet for Nuvve, highlighting their role in a new vehicle-to-grid (V2G) charging pilot in Illinois. The project showcases how Nuvve’s V2G technology enables electric school buses to return stored energy to the grid, improving energy efficiency and sustainability. This coverage reinforces Nuvve’s leadership in the clean transportation space. Read the full coverage here.

ICYMI: OWC’s Talk PR with Fabric VC’s Laurel Mintz

OWC’s Tracy Williams interviewed Laurel Mintz, Founder and General Partner of Fabric VC, on the previous episode of the Talk PR series. Mintz dove into what she looks for in founders, the current state of venture capital, the importance of solid branding, and the companies she’s investing in today. Watch it again here.

OWC Earned a Feature in School Bus Fleet for Nuvve

Nuvve Holding Corp. just announced a new collaborative pilot program with Resource Innovations and ComEd to explore the benefits of bidirectional charging using electric school buses. The project will power more than 4.3 million ComEd customers and three school districts across northern Illinois.

Running through the end of Q4 2025, the pilot aims to assess the environmental, societal, and grid impacts of integrating vehicle-to-grid (V2G) technology into clean transportation. It will evaluate how to deploy energy stored in the batteries of electric school buses to enhance grid stability and reduce energy costs. Further, it aims to demonstrate Nuvve’s technology, offering the study harnessing energy stored in vehicle’s battery for use during peak times and bolstering energy efficiency for school districts and local communities.

“ComEd is excited to launch the Vehicle-to-Grid pilot program in 2025 as we continue with our mission … to advance the equitable adoption of EVs here in northern Illinois,” said Scott Vogt, VP of strategy and energy policy for ComEd. “V2G is the next frontier in our work to support local school districts on developing plans that will help lower emissions, upgrade their fleets, and implement the benefits of EVs and their related infrastructure affordably. We look forward to working with Nuvve, Resource Innovations, and various stakeholders in the region to deploy new technologies that will help bring the environmental and economic benefits of electric school buses into more communities.”

ComEd’s V2G pilot comes as part of the company’s Beneficial Electrification investments, setting forward a number of customer EV rebate and education programs and pilots to help inform future planning and support a growing customer demand for EVs and their related infrastructure. Since last year, these have helped add 3,500 EV charging ports across the region, and 200 added EV fleet vehicles, including numerous school buses.

Read the full article: Electric School Buses Put to the Test: V2G Charging Pilot Launches in IL

Talk PR: An interview with Fabric VC’s Laurel Mintz | eNews from OWC

OWC kicks off season 2 of its “Talk PR” video interviews. Laurel Mintz is Founder and General Partner of Fabric VC and a true force in bringing a new generation of investors into venture capital.

“Seventy percent of our current investor base are women and people of color, which in the investment world is unheard of,” said Mintz. “That is a testament to our belief in educating and empowering those who have maybe never been invited to the table.”

On the first episode of the season, Mintz dives into what she looks for in founders, the current state of venture capital, the importance of solid branding, and the companies she’s investing in today.

Click the image above for the full interview.

IN THE NEWS

OWC secures coverage on CBS Philadelphia for Abiomed

OWC earned coverage on the local CBS affiliate in Philadelphia for Abiomed, makers of Impella, the world’s smallest heart pump. Dr. Katsuhide Maeda implanted Impella 5.5 heart pump to allow 21-year-old Katrina Penney’s heart to rest while she waited for a new heart. Click here for the full coverage.

Cointelegraph spotlights Nuvve’s BTC announcement

OWC secured coverage on Cointelegraph for Nuvve, a global leader in vehicle-to-grid (V2G) technology. The company announced its Board of Directors has approved the inclusion of Bitcoin (BTC) as a primary asset in the company’s treasury management program. Click here for the full coverage.

OWC secures op-ed for CAVA, a Stride K12 school

The Imperial Valley Press ran an op-ed article discussing the importance of school choice written by April Warren, Head of Schools for California Virtual Academies (CAVA). CAVA is part of Stride, Inc. (Nasdaq: LRN), which provides online and blended education programs to learners in all 50 states and over 100 countries. Read the full article here.

OWC Secured a Byline for CAVA in Imperial Valley Press

Nearly six million students are enrolled in K-12 schools across California, a system as vast and diverse as the state itself. But can one educational model meet every child’s unique needs? National School Choice Week 2025 is a time to reflect on the value of providing families with diverse options to find the best fit for their children’s education.

School choice allows families to address their children’s individual needs—whether it’s accessing specialized programs, schedules to fit a child’s learning style, or supportive learning environments – within the state’s various and vast urban, suburban, and rural communities. This freedom can be life-changing and offers students the chance to thrive in settings tailored to their unique strengths and challenges.

For example, 18-year-old artist Gianna Fenner discovered her passion for animation through a virtual learning model with California Virtual Academies (CAVA). Gianna struggled with academic anxiety but later thrived in an environment supportive of her talents, ultimately winning a national “My Senior Reel” competition and a scholarship to the Academy of Art University in San Francisco. Seventh-grader Kylie Mori escaped bullying and pursued her passion for photography, earning first place in the K12 Photography Competition. Their stories highlight the transformative power of school choice, which enables students to turn challenges into opportunities and achieve their goals.

Read the full article: Empowering California families through school choice

OWC Secured an Article in Cointelegraph for Nuvve

Clean energy electric vehicle charging tech firm Nuvve has said it will begin to buy Bitcoin by putting aside nearly a third of its spare cash.

The Nasdaq-listed company said in a Jan. 28 press release that it would “allocate up to 30% of its excess cash, calculated based on its estimated six-month operating expenses” toward buying Bitcoin.

Nuvve said adding Bitcoin will diversify its treasury holdings, and the move aligns with its goal of offering a Bitcoin payment option.

“BTC acceptance will promote more payment options for customers and suppliers with potentially less transactional friction inherent to digital currencies,” said Nuvve founder and CEO Gregory Poilasne.

Nuvve, which provides charging stations for EVs that can sell excess energy back to the grid and other energy storage solutions, joins a growing list of non-crypto publicly traded companies buying Bitcoin with an aim to bolster their treasury and share price as the cryptocurrency has gained 150% over the past year.

Shares in Nuvve (NVVE) closed up by 1.81% to $2.81 on Jan. 28 — down from a daily high of over $4, but its stock climbed 1.42% after hours to $2.85, per Google Finance.

Read the full article: EV energy tech firm Nuvve to start buying Bitcoin

OWC Obtained Coverage for Abiomed on CBS 8 San Diego

February is American Heart Month, and Joe Sanchez’s story is raising awareness to practice heart health.

More than two years after undergoing lifesaving heart surgery, Joe Sanchez returned to his favorite place, the Imperial Beach Pier, to meet with the cardiothoracic surgeon and medical team who helped save his life.

His journey suddenly began in October of 2022.

“One day, I experienced swelling of my feet, and it went up my ankle, up my legs and eventually it felt like it was covering my chest and I couldn’t breathe,” Sanchez said.

Dr. Alexandra Kharazi was Joe’s cardiothoracic surgeon. She said he came in with heart failure symptoms, and his heart was only functioning at 20% of what it normally would.

“He had a valve problem and a problem with blockages affecting the arteries of the heart,” Kharazi said.

Her team performed a high-risk, but successful surgery using an Impella heart pump.

“It allows that blood to be pumped out to the brain and the rest of the body,” Kharazi said.

Joe said he thought he was healthy, but heart failure doesn’t always come with warning signs. Risk factors include high blood pressure, high cholesterol, diabetes, smoking and family history.

“They’re called silent killers for a reason, and that’s because you can have very high blood pressure for a very long time with absolutely no symptoms, but the damage is already being done on the inside,” Kharazi said.

Kharazi said sleep and stress can be triggers for heart disease as well. She said a balanced diet and active and smoke-free lifestyle can help lower these main risk factors. She emphasized the importance of a baseline assessment with a doctor to determine individual risk for heart disease. Kharazi said it’s extra important for women, who often experience more subtle heart disease symptoms.

“That may be the indicator that over a long period of time may actually save your life,” she said.

She also encouraged the community to attend blood pressure screening events. She’s hosting a hands-on CPR event on February 14th at the Grossmont Healthcare District Library from 4-5 p.m.

Now, Joe is back to doing what he loves- surfing, spending time with his family and creating art.

See the full story: San Diego man’s heart-warming recovery raises awareness for heart disease

OWC Secured a Segment on CBS Philadelphia for Abiomed

A new high-tech help for young heart patients has been approved by the U.S. Food and Drug Administration. Doctors say this will allow them to save more lives, an important milestone as we kick off American Heart Month.

It’s a little device with a big job.

“It does all the work for your heart,” Katrina Penney, 21, said. “It did save my life, 100%.”

It is the Impella 5.5 – the world’s smallest heart pump that helps blood circulate.

“So, I had my Impella for five weeks,” she said. “I actually named my Impella, Ella.

“It’s very useful in the sense that actually it can be implantable without opening the chest,” Dr. Katsuhide Maeda with Children’s Hospital of Philadelphia said.

Maeda said the FDA has now approved the Impella that he put in Penney for use in younger children.

“We are so excited,” Maeda said. “This is a really like a, you know, game-changer.”

It’ll save more lives, Maeda added.

With the Impella, Penney survived until her second heart transplant in June of 2023.

“I know it’s crazy that this little tiny device — and this being probably the size of my fingernail — can completely save someone’s life, which is just incredible,” Penney said.

See the full coverage: Children’s Hospital of Philadelphia doctor excited after world’s smallest heart pump FDA-approved for kids