Month: September 2025

OWC Earned Coverage for Impella on Men’s Health

Research shows that endurance athletic events can turn into heart events, especially for people with pre-existing heart issues. No one wants to tamp down enthusiasm among adults working to stay in shape and who want to participate in marathons or cycling races, but some heart experts would say to get cleared by your cardiologist before and listen to your heart.

Patrick Raycraft, 62, is a journalist and professor at the University of Connecticut. He did just that after a cardiac event back in 2011 – which gave him the knowledge to listen to his body. This likely helped save his life.

“I’ve been a passionate cyclist for years but suffered a heart attack just 10 miles from the finish line of a 42-mile charity bike ride last year. I felt a pain in my chest and left elbow and pulled over to ask a bystander for help. He drove me to a water station I’d just passed, where I collapsed. After being loaded into an ambulance, I went into cardiac arrest and was shocked nine times while on the way to the hospital. The doctor implanted a tiny heart pump called the Impella that allowed my heart to rest. Then I got a stent. I went home two weeks later, I was determined to recover and finish the ride I’d started. At first, I could only manage a few steps with a walker and a nurse’s help. But I was back on my bike in three months and in April completed the last 10 miles of the ride.”

OWC Earned Coverage for iQLA on Glendale News-Press

The Glendale News-Press recently featured the iQLA annual Back-to-School in-person event in Glendale on Sept. 11.

While iQLA provides online education, the gathering offered students a chance to connect face-to-face, meet their teachers, and experience the sense of belonging that comes with being part of a school community.

The event carried special meaning this year as it fell on 9/11. To honor the anniversary, attendees paused for a moment of silence in remembrance of those who lost their lives.

PR + Digital Marketing: The Killer Combo for 2025 | eNews from OWC

Digital marketing is now the foundation for how businesses drive sales and attract investors. But the most effective marketing is an integrated strategy where PR builds trust and digital marketing converts it into sales, turning news stories into fuel for social platforms where authenticity is rewarded over traditional ads.

Ad spends in 2024 reached $1.1 trillion, $790 billion of which was directed to digital media. For executives, this includes not just customers but also the investor community, where reputation and visibility on digital channels drive valuations and confidence.

  • Analytics: Measurability is all. Engagement rates, click-throughs, and conversions dictate where investment should go. PR delivers coverage and positions companies as leaders in their industries. Analytics tools like Sprout Social show how amplifying the story translates into leads and measurable growth.
  • Email Marketing: Email remains one of the most cost-effective marketing tools, generating an average return of $36 for every dollar spent. The strongest campaigns combine company updates, thought leadership, and news media coverage with clear calls-to-action. Platforms range from affordable subscriptions to enterprise-level systems, while metrics like click-through rates, open rates, new sign-ups, and unsubscribes track performance.
  • Social Media: LinkedIn is the leading B2B platform for reaching executives and investors, with costs averaging $6 to $9 per click and $70 to $80 per thousand impressions. While more expensive than Instagram, TikTok, or YouTube, it is uniquely effective for decision-makers when paired with consistent posting. This content should blend thought leadership, company news, and earned media to engage audiences and reinforce a brand’s leadership.
  • Influencers/Small Screen Advertising: Gen X, Millennials, and Gen Z control the largest share of consumer spending, and their buying decisions are shaped by social media and influencers. Partnerships range from $250 per post for micro-influencers to $25,000 or more for voices like Gary Vaynerchuk. The most effective campaigns pair a brand’s insights or research with trusted voices who carry the message to new audiences. Dell’s “Data Paradox” campaign, for example, partnered with eight B2B influencers and generated 1.1K clicks and 1.6K engagements from just 39 social posts.
  • Content Marketing: Blogs, white papers, and executive bylines are critical for investor relations, customer trust, and talent recruitment. High-quality campaigns cost $5,000 to $15,000 or more, but the value lasts long after launch when paired with digital marketing. This content becomes discoverable, shareable, and optimized for lead generation.

Three-quarters of today’s ad spend is digital, and mid-sized and small companies are following suit. But the companies with the best returns amplify their PR stories across digital platforms, where audiences are looking for engaging narratives, not just paid messages.

Why join them? ROI is why.

IN THE NEWS

OWC secured coverage for CAVA on NBC Bay Area

OWC secured a live, in-studio segment on NBC Bay Area for California Virtual Academies (CAVA) student Neveah. The story highlighted how online learning supported her academic success, early graduation, and leadership as President of the Black Student Union and class vice president. Watch the full segment here.

OWC earned coverage for Abiomed on FOX 5 Las Vegas

OWC secured a feature on FOX 5 Las Vegas telling the story of retired fire captain Daniel Dennon, who collapsed following a sudden cardiac event. His wife Melanie, a paramedic, revived him, and doctors used the Impella heart pump to allow his heart to rest and recover and avoid a transplant. The segment highlights how extreme heat strains the heart, what symptoms precede cardiogenic shock, and the importance of being proactive about heart health. Watch the full story here.

ICYMI: Talk PR with Nuvve’s Gregory Poilasne

OWC’s Williams spoke with Gregory Poilasne, co-founder and CEO of Nuvve Holding Corp. (Nasdaq: NVVE). Poilasne discussed Nuvve’s expanding partnerships in the U.S. and abroad, how vehicle-to-grid (V2G) technology accelerates electric vehicle adoption, and the steps needed to strengthen the grid while supporting the global transition to clean energy. Watch the full interview here.

OWC Earned Coverage for CAVA on NBC Bay Area

NBC Bay Area featured Neveah Bryant, a standout student from California Virtual Academies (CAVA), highlighting how online learning empowered her to excel academically and personally. The segment showcased her leadership roles, including serving as President of the Black Student Union, class vice president, and active member of multiple honor societies and committees, while balancing family responsibilities as the oldest of four siblings. The story emphasized how CAVA allowed her to graduate early, pursue her goals, and inspire others through her service, compassion, and commitment to growth.

Talk PR: An interview with Nuvve’s Gregory Poilasne | eNews from OWC

Gregory Poilasne is the co-founder and CEO of Nuvve Holding Corp. (Nasdaq: NVVE). Poilasne provides insights into Nuvve’s growing list of domestic and international partnerships, how V2G accelerates EV adoption, and the steps that need to be taken to create a more stable grid and support global efforts to transition to clean energy.

IN THE NEWS

OWC earned coverage in Reader’s Digest for Abiomed

OWC earned coverage for Abiomed in The Healthy, a Reader’s Digest brand with over 1.7 million impressions. Tim Schuckman is a heart failure patient whose life was saved after myocarditis from COVID led to sudden heart failure. With the support of Impella heart pumps and expert medical care, Tim’s heart was able to rest and recover. Read the full story here.

OWC secured a live, in-studio segment for Abiomed

OWC secured a live, in-studio segment for Abiomed on FOX19 Cincinnati’s morning news broadcast, with over 1 million viewers and online visitors. Tim Schuckman is a heart failure patient who recovered with the help of Impella heart pumps. The story highlights how advanced technology and expert care can save lives. Watch the full segment here.

ICYMI: Winning the New AI Search Game

Last month’s OWC eNewsletter breaks down how AI is changing online discovery and what leaders can do to take control of their reputation. From meta descriptions to digital presence, we share five steps to get ahead. Read our full August newsletter here.

Top LA PR Firm Olmstead Williams Communications Joins Forces with Leading Boston Firm, Slowey McManus

New Partnership Expands National Reach Across Healthcare, Tech, and Finance

(LOS ANGELES/BOSTON) September 3, 2025 — Slowey McManus of Boston and Olmstead Williams Communications, based in Los Angeles, today announced a strategic partnership to deliver coast-to-coast communications solutions. By combining deep sector expertise, complementary services, and national media relationships, the firm will provide clients with expanded reach across healthcare, technology, energy, finance, cleantech, and higher education.

The two award-winning firms’ services include:

  • Crisis communications and reputation management
  • Strategic planning, research, and thought leadership development
  • Media and executive presentation training
  • Digital marketing and online advocacy
  • Public Affairs and stakeholder engagement
  • Trade show and event strategy
  • Executive communications and speechwriting

The partnership offers direct access and relationships with the nation’s two most influential media markets and time zone advantages for around-the-clock client services. This includes LA’s strengths in tech, healthcare, cleantech, and professional service firms, and Boston’s leadership in healthcare, biotech, higher education, and financial services.

“We’ve been piloting this partnership since the beginning of the year, tapping into each other’s talent pools, aligning strategies, and delivering strong results for our clients. It’s rare to find partners who share your values and goals, so we’re pleased to be working with Jim, Dominic, and their exceptional team,” said Tracy Williams, CEO of Olmstead Williams Communications.

“The partnership establishes a powerful firm with a national presence and deep capabilities across digital and traditional communications,” noted Jim McManus, Principal Partner at Slowey McManus. “With added creative services and a sharp focus on clients’ objectives, the two firms will expand strategic uses of AI and strengthen digital marketing with SEO, SEM, and paid social media offerings.”

“Together, we’ve created a growth platform that enhances the services we deliver and opens the door to new opportunities on both coasts,” said Dominic Slowey, Principal Partner at Slowey McManus.

For more information, visit our websites at www.sloweymcmanus.com and www.olmsteadwilliams.com.