Despite its potential, the advent of artificial intelligence now presents the number-one reputational threat to all businesses, with deepfake and disinformation campaigns recognized as a multi-billion-dollar, rapidly growing risk. Such vulnerability, combined with traditional cybersecurity threats, exists across the entire corporate network, including data security, intellectual property, and vendor systems. Governance is essential to protect operations, information integrity, and reputation.
AI risk now requires formal evaluation to identify exposure and establish readiness for threats that include misinformation, targeted attack, and synthetic content.
Strategies required:
- Detect early risk signals. Unauthorized AI use inside an organization signals operational risk. A global survey found that nearly half of employees admitted to using AI tools at work without approval or safeguards. Unapproved use of these tools opens the door to data leaks, privacy violations, and external manipulation. Risk management requires structured oversight to ensure that internal and vendor activities do not outpace policy.
- Identify organization vulnerabilities. OWC’s AI Risk Assessment measures readiness by reviewing existing controls and decision-making frameworks. It examines where policies, oversight, or communication processes need strengthening to prevent reputation harm.
- Audit visibility across AI content. An additional AI Visibility Assessment identifies how accurately and frequently a brand appears in AI-generated summaries and search responses. This provides a clear view of reputation health and the quality of information that defines a company online.
- Strengthen protection across AI operations. Protection requires workflow approval, human review, secured data access, and documented decision trails. Regular monitoring ensures alignment with privacy, security, and brand standards. Stakes can be high: one organization transferred $25 million after a deepfake impersonation of the CFO, demonstrating how operational systems can be exploited when controls are weak.
Artificial intelligence is now an integral part of daily business operations, but with a new requirement for special oversight. AI Risk Assessment is the starting point for measuring exposure and building security for every business.
We can help.
IN THE NEWS
Abiomed featured on News 8 WTNH
When cyclist Patrick Raycraft suffered a heart attack during a charity bike ride, quick action and advanced care saved his life. Doctors used the Impella heart pump to help his heart rest and recover before placing a stent. His survival story was recently featured on News 8 WTNH. Read his full story here.
OWC wins PRism Award for B2B Media Relations
OWC was honored with a PRism Award at the annual PRSA-LA ceremony, celebrating the best in Los Angeles public relations. The agency received top recognition in the Earned Media – B2B category for its work with Nuvve, a global leader in vehicle-to-grid (V2G) technology and grid modernization. The campaign showcased how strategic storytelling can elevate innovation and drive visibility across national and industry media.
ICYMI: Talk PR with Zivian Health’s Dr. Rafid Fadul
OWC’s Tracy Williams spoke with Dr. Rafid Fadul, co-founder and CEO of Zivian Health, about how digital healthcare companies are bridging critical gaps in the U.S. healthcare system. Dr. Fadul shared how Zivian’s platform connects providers and physicians nationwide to ensure efficient, compliant collaborations that improve access to care and support patients across all 50 states. Watch the full interview here.
Recent Comments