Month: January 2026

Talk PR: An interview with Alen’s Warburg Lee | eNews from OWC

Warburg (Warb) Lee is the founder and CEO of Alen Corporation, a leader in the air purification industry. Warb discusses how he was influenced by Apple’s design leadership and the elegance of blending functionality with design. He also previews the next frontier for Alen…HVAC.

IN THE NEWS

Nuvve spotlighted in San Diego Business Journal

Nuvve, a global leader in grid modernization, energy storage and vehicle-to-grid technology, was featured in the latest edition of the San Diego Business Journal. Nuvve partnered with the Korean company Volt to participate in the Korea Power Exchange’s energy storage central auction. Read the full story here.

Los Cerritos Community News featured CAVA students

CAVA (California Virtual Academies) students Ahyana and Amanah were featured in the Los Cerritos Community News. They were recognized for their participation in the Los Angeles Bookmark Contest. The article highlights their creativity, a tradition they have carried on since kindergarten. Check out the full story here.

Citeline lists Cairns Health in CES AgeTech roundup

Cairns Health’s digital care companion, Luna, was featured in Citeline’s CES AgeTech roundup following its Runner-Up recognition in the Consumer Technology Association Pitch Competition. Don’t miss the full coverage here.

OWC Earned Coverage for California Virtual Academies in the Los Cerritos Community News

The Los Cerritos Community News recently featured students Ahyana and Amanah from California Virtual Academies (CAVA) for their participation in the Los Angeles County Library Bookmark Contest, a program that draws roughly 20,000 student submissions each year.

The article spotlights the Cerritos sisters, a sixth grader and a ninth grader, who have taken part in the annual contest since kindergarten. The Los Angeles County Library Bookmark Contest invites students across the county to design original bookmarks inspired by books, with selected designs reproduced and shared throughout local libraries. For Ahyana and Amanah, the contest has remained a consistent creative outlet and a meaningful way to stay connected to literacy.

The story highlights how a local library program continues to encourage creativity and a love of reading while following two students who have grown alongside it year after year.

Cairns Health’s Luna Spotlighted in Citeline’s CES Roundup

Luna Digital Care Companion

Cairns Health digital care companion for seniors, called Luna, named Runner-Up by the Consumer Technology Association Pitch Competition at CES 2026 and now available direct-to-consumer, aims to help older adults live independently and support daily routines.

Andrew Ritter, CEO of Cairns Health, explained that Luna is different from other digital care companions because it uses radar technology to detect vital signs such as heart rate, respiratory rate, and blood oxygen level, along with sleep stages and movements, giving caregivers a holistic view of the physiological health of the person.

“So when you get up in the morning, we can see you moving in the bed and about to come out of bed, the radar can see that motion, it’ll then trigger a ‘Good morning, Marion, how you are you feeling today,’” Ritter demonstrated. That assessment can then be sent to a caregiver or the clinical team. Luna is already being used in four senior living communities nationwide and is going to be investigated for use with Alzheimer’s patients at Indiana University and for sleep apnea detection at the Mayo Clinic, Ritter said.

OWC Client Nuvve was Featured in San Diego Business Journal

The grid modernization and electric vehicle charging tech company announced in December that it partnered with the Korean company Volt to participate in the Korea Power Exchange’s energy storage central auction and proceed with a national-scale battery-energy-storage project that will provide storage for up to 95 megawatts of power.

Nuvve’s Japanese subsidiary is leading the NuvveVolt consortium, which Nuvve co-founder and CEO Gregory Poilasne argued will position the company as a key player in the energy storage and battery industries in both Japan and South Korea.

“It’s a fairly large battery that we’ll be deploying to that project, but it’s very much in line with our global strategy around battery deployments,” Poilasne said.

Nuvve also announced toward the end of 2025 that it secured an agreement with a customer in Tainai City, Japan, to act as the aggregator for the customer’s existing storage battery infrastructure that has an output of 1,999 kilowatts and a capacity of more than 8,100 megawatt hours.

Under the agreement, Nuvve will be responsible for operations in the supply-demand adjustment market and the wholesale electricity market, generating revenue for the customer while aiding in maintaining power grid stabilization in the region.

“The battery business is exploding in Japan,” Poilasne said. “It’s also now moving pretty fast in Korea as well.”

From Show Floor to Market Impact | eNews from OWC

Trade shows are no longer line items; they’re capital investments. Average exhibit costs range from $150,000–$200,000, and U.S. event volume has grown 3.4% annually since 2019. The stakes are high, yet many companies still treat trade show attendance as a marketing checkbox rather than a powerful media asset, leaving earned visibility and long-term market perception on the table.

Presence alone at top-tier industry events is the baseline. Real ROI comes from whether ideas, announcements, and leadership perspectives live beyond the show floor through media briefings, owned channels, and AI-driven discovery.

These steps convert trade show moments into measurable returns:

Establish a story beyond the booth: Leadership insight, not product specs, drives media coverage. Media respond to perspectives on industry trends, market shifts, and real-world implications. Message development and media training ensure executives deliver clear, confident narratives that transition seamlessly from interviews to post-show amplification. The stronger the story before the event, the higher the odds of meaningful coverage during and after.

Engage media early, or not at all: One of the most common mistakes? Starting outreach the week of the show. Media calendars fill weeks in advance, making early list development and targeted pitching essential to securing interviews. CES 2026 drew nearly 7,000 reporters. Registered media lists are typically available as soon as participation is confirmed.

Design attention-grabbing visuals: Trade shows are now live content studios. Go big. Activate the product. Put leaders front and center. Motion, interaction, and human moments create visuals media can capture and audiences recognize as newsworthy. Strong visuals dramatically increase inclusion in coveted roundup coverage from top-tier outlets and social media posts.

Engineer post-show momentum: The value of a trade show doesn’t end when the doors close. Strategic follow-ups through media outreach, content amplification, contributed articles, and executive thought leadership extend the life of announcements and conversations started onsite.

Trade shows are platforms that shape perception, credibility, market position and drive sales. Strategic planning and coordinated execution determine whether attendance becomes an expense or a measurable return.

We’re in post-CES debrief mode now and have big plans for what’s next. Reach out about a strategy for your next event.

IN THE NEWS

Cairns Health exhibits and wins awards at CES 2026

Cairns Health is behind Luna, an AI-powered voice-based care companion solution for aging in place. Cairns exhibited at CES 2026 this year and received multiple honors, including runner-up of the annual CTA Foundation Pitch Competition with a $3,000 cash prize. Luna is designed to help older adults live independently and supports daily routines.

ICYMI: Talk PR with Mary Naylor

On the latest episode of Talk PR, two-time successful founder, CEO, and board member Mary Naylor maps out the three things CEOs should think about as we start 2026. Naylor is also a coach with CEO Coaching International. Watch the full episode here.