Month: August 2026

Impella Patient Featured on WBRZ Baton Rouge

A two-time Gonzales Middle School teacher of the year and coach is sharing his story about how early detection of heart issues and a small medical device helped him recover and get back to living an active life.

Reuben Ruiz, known as “Coach Boo” to his players, spent nearly 40 years coaching several sports and teaching P.E. at Gonzales Middle School. At 73 years old, he’s in good shape now, but a few years ago he was 50 pounds heavier and noticed he was getting fatigued climbing stairs.

“Where I substitute at, they had this big, massive set of stairs when you walk in the door and you go up,” Ruiz said. “And I was getting to where I had reached a point where I’m getting to the top of those stairs and I’m starting to breathe a little heavy… a little perspiration and stuff.”

Ruiz never had a stroke or heart attack, just high blood pressure, but his family had a history of heart issues. His daughter, who works in cardiology, pushed him to establish care with a cardiologist.

“I would answer the phone and friends and family would say, boo, why you breathing heavy?” Ruiz said. “And I would make up something. Oh, well, I just came in from out of the yard working and stuff. But the signs were all there. But I was in total denial.”

Dr. Niksad Abraham found heavy calcification in Ruiz’s arteries. Ruiz then underwent surgery to have stents inserted, with the surgical team assisted by a device called the Impella temporary heart pump at Our Lady of the Lake Hospital St. Elizabeth in Gonzales.

Dr. Roberta Bogaev-Chapman worked as a practicing cardiologist for 20 years before joining Johnson & Johnson as the Vice President of Global Heart Failure. Johnson & Johnson is the parent company of Abiomed, which makes the Impella pump.

Impella Patient Mentioned in the Chattanooga Times Free Press

A Chattanooga dad recently got to meet the engineers responsible for building the heart pump that saved his life.

Charles Alexander, 49, was working out with his trainer when his heart suddenly stopped. A doctor who happened to be at the gym, a team of paramedics and an emergency crew all fought to keep him alive as his heart kept failing.

A heart pump from Impella gave his heart a chance to rest and recover. After six weeks in the hospital, he was able to go home with a recovered heart. Today, Charles has resumed his active lifestyle with his wife, Candee, a former critical care nurse, and their two children. The family is looking forward to a trip to Europe this fall.

Westfield Plaza Bonita sold for $201.5M

New owners plan to improve the South Bay shopping center with enhanced entrances and customer areas, as well as expand the mall’s dining options

Westfield Plaza Bonita, which sits on 78 acres of land at the southern boundary of National City, has new owners that are looking to elevate the 45-year-old mall as an even more popular destination for the community.

A joint venture between Charleston, S.C.-based private equity real estate firm Henderson Park and Los Angeles-based developer Lowe purchased the 1 million square-foot, indoor mall at 3030 Plaza Bonita Road, the companies announced in a press release.

The partners, which have already removed Westfield branding, plan to improve Plaza Bonita with enhanced entrances and customer areas, as well as expand the mall’s dining options with an emphasis on specialty and local eateries.

“There always is a desire to have better, people-oriented places, so that’s better restaurants and cafes,” said Joel Mayer, a Lowe executive who leads the company’s national retail efforts. “We want this to be more of a community place. More people can spend more time there, and get more things done. And if there are better choices to eat, then that should increase not only the dwell time for the customers that are there, but (make Plaza Bonita) a more family-oriented place.”

Henderson Park and Lowe will also consider adding residential units to the site, but there are no concrete plans to introduce housing, Mayer said.

Sellers, Unibail-Rodamco-Westfield and the Canada Pension Plan Investment Board, sold the property for $201.5 million to the joint venture, HP Bonita Investments LLC, property records show. Westfield said in a regulatory filing that the sales price was greater than the value it had assigned to the property internally.

 

The Press Release Has a New Audience | eNews from OWC

Press releases have a new audience. Their most influential readers are now AI models like ChatGPT, Claude and Gemini, which digest announcements before a customer sees them or a reporter writes a story. This shift has given rise to Generative Engine Optimization (GEO). While Search Engine Optimization (SEO) helps people find the company, GEO helps AI understand a company well enough to accurately describe it.

The communications platform Notified recently analyzed more than 8,000 GlobeNewswire press releases and found that 99% were cited by AI models within eight hours of publication. Press release visibility is now immediate and reinforced every time AI systems recognize a business as a trusted source.

So, what makes a press release stand out in the GEO era?

  • Tell a story and prove it with data. The human element still wins attention. Explain why the announcement matters, what problem it solves and why an audience should care. Don’t stop there. Support the story with measurable facts such as growth rates, customer adoption, market statistics, funding, research findings or operational results. AI can summarize opinions, but it needs evidence to cite.
  • Write headlines for clarity, not cleverness. A headline should immediately communicate what happened. Use words customers, journalists and industry peers use when discussing the business. Straightforward, descriptive headlines are easiest for AI to understand.
  • Publish through trusted news distribution services. Business Wire, GlobeNewswire and PR Newswire provide authoritative information that AI systems routinely reference. A reputable wire service extends a release’s reach beyond today’s headlines and establishes a company as a credible source of information. Repostings from wire services create additional third-party validation, helping signal to AI that the information is widely reported.
  • Context creates authority. What industry trend does your press release reflect? Why is this development important now? Structure is crucial. A short FAQ section at the end for questions and key search terms will help pull the release as the credible source. Bullets highlight the most important information and data. A mention of partnerships, research partners, and reports boost credibility.

The AI era makes every press release more valuable, not less: it can live forever in the AI library of knowledge and be cited for years to come.

It’s well worth the effort to get it right.

IN THE NEWS

NBC 7 San Diego spotlights recent Lowe acquisition of Plaza Bonita

OWC secured coverage on NBC 7 San Diego for Lowe, a national real estate investor, developer and manager, and Henderson Park, the international private equity real estate firm, which have acquired Plaza Bonita, a 1,031,000 square foot enclosed regional shopping mall in National City, Calif., a suburb of San Diego. Read more here.

CBS Texas Features Impella Patient’s Journey to Recovery

CBS Texas featured Impella patient Addison Kelley, who spoke about the sudden cardiac emergency that led doctors to place the Impella heart pump so his heart could rest and recover. Addison also performed live on air ahead of the annual Patient Summit at Abiomed headquarters, where heart recovery patients meet the engineers and clinicians behind their pumps. Read the full story here.

CBS Los Angeles Highlights CAVA Graduate’s Inspiring Journey

CBS Los Angeles interviewed recent high school graduate, Iryss, about her journey through major facial reconstruction surgery and how attending California Virtual Academies (CAVA) allowed her to continue her education while maintaining her GPA throughout her recovery. She was accepted to multiple UC schools and will attend UCLA this fall as the first in her family to attend a four-year university. Read the full story here.

ICYMI: Talk PR with Gini Dietrich

Gini Dietrich, founder and CEO of Spin Sucks, creator of the PESO (Paid, Earned, Shared, Owned) Model®, and host of the Spin Sucks podcast. Dietrich shared insights on the evolving public relations landscape, which social media platforms matter most for generative engine optimization (GEO), and how communicators can build integrated strategies that drive results. Tune in here.

NBC 7 San Diego spotlights recent Lowe acquisition

Plaza Bonita, a National City landmark for 45 years, has a new owner after selling for more than $200 million.

The more than 1-million-square-foot shopping mall was sold by Westfield to developers Lowe and Henderson Park. While shoppers won’t notice many immediate changes beyond the removal of Westfield signs, the new owners say they are planning upgrades that they say will build on the mall’s strong performance.

National City Mayor Ron Morrison said Plaza Bonita is about 95% leased, with anchor stores including JCPenney and Macy’s ranking among the top performers in the region.

“They’re not going to have to do a lot of major stuff to Plaza Bonita; it’s already doing well,” Morrison said.

Lowe said one of its first priorities is expanding dining options, particularly with more outdoor restaurants, along with larger plazas and gathering spaces. The company is also considering cosmetic improvements and the possibility of adding housing in the future, though there are no concrete plans.

“We intend to add local restaurants, specialty food cafes and entertainment uses along with new retailers that offer a variety of experiences for all ages,” said John Mayer, Lowe executive vice president, in a statement.

The developer said it is still in the design and development phase and plans to work with city officials and the community before deciding exactly what changes will be made.