Month: September 2026

Talk PR: An interview with Tim Schneider | eNews from OWC

Tim Schneider is a local hero in Pacific Palisades. He and his wife Laura have brought back to life the Palisadian-Post, the area’s local weekly newspaper, which folded after 98 years in the wake of the devastating fire in January last year.

He joins us on the latest episode of Talk PR to discuss the economics behind local newspapers, content development, and how the Palisadian-Post rebuilds alongside the community.

IN THE NEWS

Impella patient featured in Pittsburgh Post-Gazette

The Pittsburgh Post-Gazette featured Impella patient Ainsley Flynn, who survived cardiogenic shock after the doctors at her own hospital treated her. Ainsley works alongside the very team that saved her life, and her story shows how the Impella heart pump helps patients recover from one of the most life-threatening cardiac emergencies. Read the full story here.

Rochester’s 13WHAM spotlighted local heart recovery story

13WHAM covered Impella patient Sydney Pelusio, a healthy, active mother of two who went into cardiac arrest within an hour of arriving at the hospital with flu-like symptoms. Doctors implanted an Impella heart pump that circulated her blood while her heart rested. Watch the full segment here.

iQ Academy of California – Los Angeles (iQLA) featured in The Glendale News-Press

iQLA was featured in The Glendale News-Press for its annual in-person Back-to-School event at a local park on September 10 with the local fire department to honor the 25th anniversary of 9/11. As an online school, iQLA prioritizes creating opportunities for students to gather in person and build personal connections. Read the full story here.

Ponte Vedra Recorder covered patient story with Impella CP

The Ponte Vedra Recorder recently spotlighted Kathleen vonKoschembahr’s heart recovery journey. Kathleen underwent Protected PCI using Impella CP support to stabilize her heart and is now back to her normal life, walking and being involved in her community. Read the full story here.

The Glendale News-Press Covered iQ Academy of Los Angeles Back to School Event

Firefighters from Glendale Fire Department Station 24 spent part of their shift on Sept. 10 with a group of students who have known 9-11 only as history. The station’s crew joined students, families, and staff from iQ Academy of California – Los Angeles (iQLA), a K-12 powered online public school, at its annual in-person Back-to-School gathering, an outdoor event at a local park held in part to remember the 25th anniversary of the attacks. This year marks a quarter century since the terrorist attacks on the World Trade Center killed about 3,000 people. This included about 441 emergency personnel, including police and port authority officers and firefighters, who died on the day of the attacks, marking the largest loss of rescue personnel in U.S. history.

The middle and high school students at the event, along with some of their teachers, had not yet been born in 2001, which made the remembrance especially meaningful. “It helped students turn a date in a textbook into a face-to-face conversation with first responders and gave them a sense of how much these crews do for their communities every day and in times of crisis,” the school said in a statement. The annual Back-to-School gathering is one of several events the school hosts to provide an opportunity for its online students to spend a day together. With iQLA being a virtual school, moments like this one give students a way to meet their teachers, build friendships and feel part of a school community.

Breaking Into the Crowded News Cycle | eNews from OWC

Too much news is bad news for old-fashioned company news. Today’s economic uncertainty and wrenching global events command instant attention for stories that spread across broadcast, digital, social media and AI platforms at viral speed. The news market is overwhelmed. Reuters Institute’s 2025 Digital News Report found that 40% of the audience tune out, up from 29% in 2017.

How to compete? Recognize that in a room this loud, audiences still listen to two factors: expertise that identifies a problem and offers a clear solution. Here’s how:

  • Find the larger story. A product launch, new hire or milestone earns coverage when it connects to something bigger than the company. Tie the announcement to a story already in the headlines, from a market swing to a policy shift to an industry development. An air purifier company such as Alen breaks through the noise when wildfire smoke and air quality alerts dominate coverage. Expertise always is newsworthy.
  • Make yourself an expert source. Reporters need someone who can explain the news and is available on deadline day and night. Cision’s 2026 State of the Media Report found that 66% of journalists rely on authorities provided by public relations firms. Smart PR firms see opportunity in breaking news and offer their clients as experts, often with a resulting long-term relationship with producers and editors. Anyone can pick up the phone to offer expertise when the topic is in their wheelhouse.
  • Be the news. Earned media is only one way to reach people. When the news cycle is jammed, an e-newsletter, a LinkedIn post or a webinar puts you in front of customers, clients and partners on your own timing. Such channels mean visibility right when the topic is hot.
  • Semper Paratus! (Always Ready!) An opening in a fast cycle doesn’t stay open long. Decide in advance which subjects the company can speak to, line up spokespeople and settle an approval process before you need it. When the moment comes, jump into the news with facts, data and access to answers. The media will be waiting with open arms.

OWC makes our expert clients available day and night. They run to the fire and help the news put it out!

IN THE NEWS

iQLA featured on ABC7 for Back-To-School 9/11 Memorial Event

iQ Academy of Los Angeles – California (iQLA) hosted its annual in-person Back-to-School event at a local park on September 10. As an online school, iQLA prioritizes creating opportunities for students to gather in person, build personal connections, and experience the community of a traditional school setting. Watch the full segment here.

The Chattanooga Times Free Press featured Impella patient

Charles Alexander was featured in the Chattanooga Times Free Press after he attended the Impella Patient Summit, where he was able to meet the inventor of Impella, the world’s smallest heart pump, along with other heart recovery patients with stories like his own. Read the full story here.

Impella patient spotlighted in WBRZ Baton Rouge

Reuben Ruiz, an Impella patient, was featured in WBRZ Baton Rouge and spoke about his journey through heart recovery. Doctors discovered heavy calcification in Ruiz’s arteries and used the Impella to support his heart during the procedure, giving it a chance to rest and recover while the surgical team placed his stents. Watch the full story here.

ABC7 tours Saban Community Clinic’s new Temple Family Health Center

Saban Community Clinic’s new Temple Family Health Center is in Los Angeles’ Echo Park neighborhood. The Temple Family Health Center is co-located on Children’s Institute’s Otis Booth Campus, where families can access education, counseling, parenting support and other services. Watch the full segment here.

iQLA Featured on ABC7 for Back To School 9/11 Memorial Event

iQ Academy of Los Angeles – California (iQLA)  hosted its annual in-person Back-to-School event at a local park on  September 10. As an online school, iQLA prioritizes creating opportunities for students to gather in person, build personal connections, and experience the community of a traditional school setting. About 15-20 middle and high school students attended, and were joined by the crew from Glendale Fire Department Station 24 for a 9/11 remembrance for the 25th anniversary. The crew mingled with students, talked about the importance of recognizing those we’ve lost, and the students made thank-you cards for all the hard work they do every day. The students, and even some of the teachers, weren’t even born when 9/11 occurred, so it is a great way to honor those we have lost and educate the students. 

Ponte Vedra Recorder Spotlights Impella Patient in Senior Living Special Section

Heart disease survivor advocates for treatment

Kathleen vonKoschembahr, a heart disease survivor, advocates for treatment. Kathleen said that she has always pursued prevention when it comes to her health. However, she began experiencing shortness of breath two and a half years ago and had a wound that would not heal due to her diabetes. It was then that she knew she needed to pursue medical treatment.

She was advised to see a cardiologist, who told her essentially, that there was no hope. Kathleen sought a second opinion.

The second doctor told her that she should consider open heart surgery, even though there was a high risk.

Determined to receive the right care with a doctor she felt confident in, Kathleen sought out a third option and was referred to Dr. Samer Garas at Ascension St. Vincent’s in Riverside in Jacksonville. Garas was very kind and took her concerns seriously. He told her about a protected percutaneous coronary intervention (PCI) procedure with Impella, a tiny heart pump that temporarily takes over the heart’s pumping function, allowing the heart to rest and recover during high-risk PCI procedures. It is a minimally invasive procedure that can reduce complications, improve the patient’s quality of life and reduce symptoms of heart disease.

Thanks to the procedure, Kathleen has experienced “two-and-a-half years of pure bliss,” she said.

Kathleen recovered immediately and even went out to dinner with her family after being discharged from the hospital the following day. She has had no problems since. Thanks to Garas and his medical team, Kathleen got to see her granddaughter get married and had the chance to welcome her great-granddaughter.

She recently celebrated her 80th birthday with her family and is enjoying life again. Kathleen recently had the opportunity to fly to Boston to meet the team at Johnson & Johnson MedTech, who made the heart pump that helped save her life. She saw their love for their patients and credits Johnson & Johnson with giving her hope when she thought there was none.

“They have a heart,” she said.

Through her experience with heart disease and treatment, Kathleen said that she learned how important it is to be an advocate for your own health. She wants people suffering from heart disease to know that there are other options. There are many hospitals in the area that offer the treatment, she said.

She encourages people not to wait to seek the help they need and to go to https://www.impella.com to learn more information and talk to their doctor.

Impella Patient Featured on 13WHAM After Heart Recovery

For Sydney Pelusio, a quiet day outside playing with her dog, watering flowers or watching her children reach another milestone means more than it once did.

Two years ago, the healthy, active mother of two went to Unity Hospital with flu-like symptoms. Within an hour, she went into cardiac arrest.

“I think I was so out of it that I did not even really recognize what was happening to me until I woke up in the ICU a day later,” Pelusio said.

Doctors performed CPR and brought her back to life.

Dr. Cameron Hall with Rochester Regional Health implanted an Impella device, a small heart pump that helped circulate Pelusio’s blood while allowing her heart to rest.

“These pumps that go in the heart are the size of my pen,” Hall said. “It really is the surrogate for the pump that we have in every human, the left ventricle.”

Doctors suspected Pelusio had myocarditis, an inflammation of the heart muscle, and determined she needed a higher level of care.

She was transferred to Rochester General Hospital and placed on ECMO, a form of life support, before being transferred to Strong Memorial Hospital for a possible heart transplant.

Pittsburgh Post-Gazette Features Impella Patient Treated at the Hospital Where She Works

Ainsley Flynn, 22, of the South Side, has been working as a patient care representative in the cardiac ICU unit of Allegheny General Hospital for nine months. Unless she tells them, those patients would never know that less than a year ago, she spent 15 days in that very same unit on life support.

Flynn had just celebrated Christmas in 2024, followed by her 21st birthday two days later. She capped off the celebration by attending a Penguins game. While Flynn was at the game, she got a severe headache.

Still sick six days later, she vomited and lost consciousness. She ended up at St. Clair Hospital, where doctors found fluid around her heart. After a full exam and draining the fluid, Flynn was ready to be discharged. Then, her heart rate and blood pressure spiked.

Flynn was found to be in cardiogenic shock, a condition in which the body fails to pump enough blood to meet the needs of vital organs.

St. Clair ER doctors contacted Allegheny General Hospital and consulted with Candice Lee, a cardiothoracic surgeon.
After reviewing Flynn’s case, Lee believed that the cardiogenic shock was the result of viral myocarditis, an inflammation of the heart muscle caused by a viral infection. Flynn was placed on an extracorporeal membrane oxygenation machine to oxidate her blood and allow her heart and lungs to rest. Although her condition had stabilized, she was in critical condition and on a ventilator and Lee wanted her transferred to Allegheny General Hospital for additional care.

A little before midnight, Flynn was flown to AGH, where Lee installed an Impella heart pump, made by Johnson & Johnson MedTech to help circulate the blood, prevent clotting and relieve pressure from the ECMO pump.

FOX 11’s Good Nite LA Spotlights Saban Community Clinic’s New Temple Family Health Center

OWC secured coverage on FOX 11 for Saban Community Clinic’s new Temple Family Health Center, located in Los Angeles’ Echo Park neighborhood.

The new health center, located at 2121 W. Temple St. on the Children’s Institute’s Otis Booth Campus, is Saban Community Clinic’s first healthcare location serving the Echo Park community and its seventh health center in Los Angeles. The co-location partnership with Children’s Institute puts Saban’s healthcare services within a campus that serves thousands of children and families each year through programs including early childhood education, adult and child therapy, parenting support and care coordination, offering a closer look at a unique approach that will expand access to a full spectrum of family services.

Local human service nonprofits are seeing demand for services rise as state and federal budget cuts strain already limited resources. Through its partnership with Children’s Institute, Saban is making it easier for families to get the care they need. At a time when our communities are feeling the impact of funding cuts and rising costs, partnerships like these help keep essential services within reach and trusted organizations there for the people who rely on them.

The Temple Family Health Center will initially focus on care for children, with comprehensive family healthcare services coming soon. Saban provides compassionate, high-quality healthcare regardless of a patient’s ability to pay.

 

ABC 7 Tours Saban Community Clinic’s New Temple Family Health Center

OWC offered an exclusive media tour of Saban Community Clinic’s new Temple Family Health Center located in Los Angeles’ Echo Park neighborhood.

The Temple Family Health Center is co-located on Children’s Institute’s Otis Booth Campus, where families can access education, counseling, parenting support and other services. This makes it easier for families to connect with healthcare alongside other resources that support their overall well-being, rather than having to navigate a fragmented system on their own.

This model is particularly timely as Los Angeles families face rising costs, economic uncertainty and continued barriers to affordable healthcare. Community-serving organizations are also under increased financial pressure. Partnerships between organizations such as Saban and the Children’s Institute maximize existing resources and connect families with multiple services in accessible, trusted settings.