KTLA spotlights study out of USC Marshall on photography and memory

Researchers from leading universities, including the University of Southern California (USC) Marshall School, have released a study that says that people who take incessant pictures are able to remember events better than those who do not. Researchers conducted a study in which they gathered individuals and asked them to take a tour of a museum, half of them with cameras and half of them without cameras, but with an audio guide to help them out.
“The people who take a lot of photos focus on the visual aspect,” said Dr. Kristin Diehl, associate professor of marketing at USC Marshall School of Business. “This visual memory is helped by taking photos.”
See the full interview below.