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When a Bright Idea Becomes a Reputation Disaster | eNews from OWC

A business decision can take months to make and only minutes to become a reputation problem. We all watched the Cracker Barrel debacle. The restaurant chain introduced a simplified logo in 2025 as part of a broader brand modernization effort. Customers pushed back and said the change abandoned the brand’s identity. The company had to reverse the decision within days.

But even a carefully designed business strategy can falter when leaders fail to anticipate how customers will respond. Many companies aren’t as prepared as they think. Seventy percent of organizations have a written crisis plan, but just 17% take a proactive approach to identify emerging threats, according to a 2026 FTI Consulting survey.

Here are five ways to avoid shooting yourself in the foot:

  • Know what stakeholders value. Who are you in the eyes of others? You have to know that before customers, employees, investors and partners do. What change will they welcome? What could be an unwelcome surprise?
  • Pressure-test the decision. Ask difficult questions. Seek perspectives beyond the C-suite team. Judgment will come from outside, not inside.
  • Align leadership. Agree on the objectives and risks. Decide who will speak for the company, what they can say and how questions will be handled. All must be on board.
  • Explain why. Share what’s driving the change, what it means for stakeholders and what comes next. Take no chances on misunderstanding.
  • Listen and adjust. Monitor customer feedback, employee concerns, media coverage and social conversations. Every decision is successful only if it can withstand continuous reassessment.

Issues management means staying awake all the time, so the bottom line doesn’t doze off when something goes wrong.

IN THE NEWS

OWC wins PRism Award from PRSA-LA

OWC senior associates Paulo Acuña and Tiffany Rodriguez attended the 62nd Public Relations Society of America’s Los Angeles chapter (PRSA-LA) PRism Awards. OWC won a PRism for its campaign “Changing the Conversation Around Virtual Public Education in California” with Stride/K12. It was a wonderful evening celebrating with peers and the local public relations community.

Lowe’s The Valley featured in CoStar News

Lowe’s senior vice president Todd Majcher was featured in CoStar News. Lowe, a national real estate investment, development and management firm and their partner, Real Capital Solutions, hosted an event on October 9 to unveil “The Valley”, an approximately 1.1 million square foot open-air retail center in San Diego’s Mission Valley. Read the full story here.

The Real Value of a Newspaper Story | eNews from OWC

AI has raised the value of a newspaper story. News articles make up more than a quarter of the sources ChatGPT, Claude and Gemini cite, according to Muck Rack’s What Is AI Reading? study. A company can post on Instagram or LinkedIn for free, so what is a newspaper story actually worth?

The answer comes down to impact, and here’s how earned media delivers it.

  • Media coverage reaches beyond a brand’s followers. An Instagram post for a business or a thought leadership post on LinkedIn mostly reaches people who already follow the company, and few of them see it. Socialinsider data shows roughly 95 of every 100 Instagram followers never see a typical post. A news placement puts a company directly in front of an outlet’s audience, including prospects, partners and investors who have never heard of it.
  • Earned placements have staying power. A social post slides out of the feed within days. Boosted reach ends when the ad budget does. A news article stays on the outlet’s site and surfaces in search results for years. Media hits are useful for sales conversations, proposals, its website and newsletters, adding value with every use.
  • Third parties build trust. Audiences read a company’s own social content as advertising. Earned coverage passes through a reporter and an editor and carries the outlet’s name, which gives prospects the outside validation they want when misinformation worries them. This validation matters more as feeds fill with AI-written posts and fake profiles.
  • AI reads the news. LinkedIn accounts for nearly 1 in 8 social media citations in AI searches, so a CEO’s thought leadership posts help. News articles appear far more often. An article quoting that CEO carries the most weight, placing the company in AI answers through a trusted outlet.

Social media keeps a company in front of its followers. Earned media reaches new audiences, builds trust, and puts a company’s leaders in the answers AI delivers. That combination turns visibility into new business.

IN THE NEWS

Impella patient featured on Fox 10 Phoenix

Brooke Mikutowicz was spotlighted on FOX 10 Phoenix following her one-year anniversary of a heart event that changed her life. Doctors placed an Impella in Brooke, allowing her heart to rest, while the device pumped blood and nutrients to vital organs. Read the full story here.

San Diego Business Journal spotlights Nuvve

The San Diego Business Journal recently covered the launch of Nuvve’s AI-powered forecasting platform that helps battery operators and utilities better anticipate energy market conditions, optimize the use of stationary battery assets and strengthen grid resiliency. Read the full story here.

ICYMI: Talk PR with Tim Schneider

Tim Schneider has brought back to life the Palisadian-Post, the area’s local weekly newspaper which previously folded. On last month’s Talk PR, Schneider discussed the economics behind local newspapers, content development, and how the Palisadian-Post rebuilds alongside the community. Watch the full interview here.

CoStar News spotlights Lowe executive and San Diego projects

Commercial development veteran Todd Majcher brings a perspective beyond the United States as he leads a mixed-use overhaul of a popular but aging San Diego mall in the city’s center.

Majcher was born in Vancouver, British Columbia, and raised in Victoria on Vancouver Island. Majcher said his pre-career life in Canada and the United Kingdom provided inspiration for his 21-year tenure with Los Angeles-based Lowe, a national developer of commercial, residential and mixed-use properties.

While living in London, “I was fascinated by the city’s diverse neighborhoods and the way great places evolve over time,” said Majcher, senior vice president and regional leader at Lowe.

“What stood out to me was how certain communities had a strong sense of identity and place, where the streets, public spaces, architecture and daily activity all came together to create something memorable,” he added. “It made me appreciate the impact the built environment can have on people’s lives.”

That initial spark of interest led Majcher to study landscape architecture at the University of British Columbia in western Canada, where he focused on design theory, placemaking and how the physical environment shapes community experience.

Majcher followed his college work with a four-year stint as a project manager at DesignWorkshop in Jackson Hole, Wyoming. He joined Lowe in 2005 and has since held several executive positions.

“I began my career as a designer and loved the creative process, but over time I found myself increasingly interested in the broader decisions that drive development,” Majcher said. “As a designer, I often felt frustrated by how little influence I had over the ultimate vision, economics and execution of a project.”

His work at Lowe has helped him “bring all the pieces” of development together, and he’s deploying those in an extensive reconfiguration of a 65-year-old, open-air San Diego mall formerly known as Westfield Mission Valley East.

Lowe and Colorado-based investment firm Real Capital Solutions purchased the mall in 2023. The new owners renamed the center The Valley and began work in 2025 on a planned multiphase redevelopment, with work now nearing completion on the first new elements, including public promenades and gathering spaces, wayfinding signs and expanded dining areas.

Earlier this year, Lowe announced the signing of several new tenants including the first California location for Dick’s House of Sport, an experiential-focused version of the sporting goods chain in a space formerly occupied by Macy’s.

For future phases of The Valley, plans are in the works to replace some parking areas with at least two residential buildings that could include up to 650 apartments. Majcher said the development team is aiming to create a place that brings “decades of relevance,” not merely meeting today’s market conditions.

What was the biggest challenge you faced in redeveloping the San Diego mall property, and how did you resolve it?
The central challenge was transforming an aging and somewhat outdated regional shopping center into a modern mixed-use destination through thoughtful design interventions that reflect not only San Diego’s context and culture but also reveal the project’s original 1960s midcentury vernacular.

Throughout this process, we remained flexible while staying committed to the long-term vision. Working closely with the city of San Diego, our design and construction partners, and retailers, we phased improvements, adapted plans as needed and balanced near-term realities with long-term value creation.

What keeps you up at night?
What concerns me most is the growing gap between the demand for new development and the ability to economically deliver it. Across the country, we’re seeing higher capital costs, inflationary construction pricing, labor shortages and longer permitting and entitlement timelines. Together, those factors make it increasingly difficult to bring transformative projects to market.

At the same time, communities need new housing, jobs, infrastructure and places that create economic vitality. The challenge for our industry is finding ways to continue investing despite those headwinds. That said, I’ve learned that great projects tend to endure through economic cycles.

What career advice would you give to someone just starting out in the real estate business?
My advice is simple: Be curious, be patient, and spend time understanding every part of the business, but most of all do something that you enjoy with people that you like. Additionally, pay close attention to the regional vernacular and context of the community in which you are developing.

Real estate is one of the few industries where finance, design, construction, operations, public policy and community engagement all intersect. The more perspectives you understand, the more effective you’ll become. I would also encourage young professionals to spend as much time as possible in the field. Walk properties, visit construction sites, meet tenants and talk with the people who operate assets every day.

One lesson that has stayed with me throughout my career is that real estate is driven by having a strong vison, integrity and relationships.

Read the full article: Developer brings global inspiration to redevelopment of San Diego mall

Fox 10 Phoenix Spotlights Impella Patient

An Arizona woman is urging women to advocate for their heart health one year after cardiovascular disease nearly took her life. Thanks to an Impella device, she is alive today and sharing her story.

Who She Is: Brooke Mikutowicz is all smiles as she celebrates a birthday unlike any other.

“My one-year anniversary of life again. I was reborn my 1-year birthday yesterday,” Mikutowicz said.

She is celebrating with the ultimate present of being alive.

“Just braiding my daughter’s hair in the morning is like, I can be overwhelmed with just emotion to think, wow, I can’t believe I get to be here for something so small like this. And I get to do this for her, for her life. That I wouldn’t be able to do,” Mikutowicz said.

The backstory: It was just one year ago, on Sept. 27, the mother of three daughters went to lay down when her heart sped up.

“It was an extremely fast rhythm,” Mikutowicz said. “Kind of curled into a ball and asked Jesus to save me. And then I woke up four days later in the hospital not having any recollection of anything that had happened.”

Her husband Zac had called 911, performing CPR until help arrived. Dr. Akil Loli at the Abrazo Arizona Heart Hospital says when Brooke came in, they immediately had to determine what caused her heart to stop functioning.

What they’re saying: “She was a healthy young lady going about her life and raising her children when all these symptoms occurred. So it wasn’t clear at the time,” Loli said.

“They were pretty much telling him to prepare for the worst and that I probably wouldn’t make it through 72 hours. And then if I did make it, I would probably be brain-dead,” Mikutowicz said.

The Heart Device: Doctors put an Impella in Brooke, allowing her heart to rest, while the device pumped blood and nutrients to vital organs like the brain and liver. Within two days, Brooke was making a miraculous recovery. Doctor Loli says the Impella has helped cardiovascular patients avoid kidney damage, brain damage, and possibly death.

“To basically reduce our mortality rates in patients of cardiac shock, it has been in a word: God sent,” Loli said.

Thanking Her Doctors: Brooke recently got to thank Doctor Loli and the Impella team in person.

“It’s just amazing to be able to see them face to face. It’s almost like looking death in the eyes, you know, and getting to see them look at me and me look at them and be like, wow, I get to be here today because of all of your guys’ work,” Mikutowicz said.

Why you should care: In light of her story and World Heart Day on Sept. 29, Brooke and Doctor Loli are reminding women that cardiovascular disease symptoms can look different in women than men, and can be fatigue, heartburn, or even preeclampsia, like Brooke had during her first pregnancy.

“If you feel there is anything whatsoever that just doesn’t seem right, just get yourself checked out because it could literally save your life,” Mikutowicz said.

A second chance at life, Brooke never takes for granted.

Read the full article: Arizona woman celebrates one year of life after surviving cardiovascular disease

Nuvve’s AI-Powered Forecasting Platform Featured in San Diego Business Journal

Renewable energy batteries are only as good as how intelligently their supply is deployed.

According to the non-profit research and advocacy organization Institute for Local Self-Reliance, a 2019 investigation of electric energy forecasts from seven of the country’s 10 largest utilities found that the average forecast overestimated demand by nearly 20% over a three-year span.

Grid modernization and electric vehicle charging tech company Nuvve Holding Corp. (Nasdaq: NVVE) is aiming to help battery operators and utilities plan better for energy market fluctuations, optimize the use of their stationary battery assets and improve grid resiliency.

Nuvve launched an artificial intelligence-powered forecasting platform this month that analyzes an assortment of data sources including weather, grid activity, outages and other factors that influence energy supply and demand.

The platform focuses primarily on the prior week to produce its forecasts of the following two weeks, identifying the most valuable times to charge and discharge batteries, according to Nuvve co-founder and CEO Gregory Poilasne.

“U.S. utilities are really struggling with load forecasting; very often they don’t even know what’s connected to their system, so they were expressing a lot of interest into load forecasting,” he said. “We started to work on it and look very closely and we saw that there is a window of time nobody is working on.”

The platform provides energy price forecasting, battery performance benchmarking relative to forecasted optimal deployment strategy, continuous data monitoring and insights into the factors behind forecasts and recommendations.

Battery and utility operators can also prompt the platform with hypothetical scenarios about changes in temperature, market conditions and other factors that could affect battery storage and deployment as well as revenue.

Overseas, Domestic Market Interest

Nuvve has already made the platform available for production use for its own battery portfolio and for select customers in Europe. The company will then expand the platform’s availability to its customers in Japan.

The company is also developing load forecasting capabilities for the U.S. energy market and has secured three contracts with domestic operators, according to Poilasne. U.S. utilities are also more interested in on-site forecasting technology than Nuvve’s international customers because of cybersecurity concerns.

“Forecasting these things really help get the resources ready so that whatever event is going to happen, it’s still going to be under control,” Poilasne said. “It’s going to be more expensive, there’s no question about that, but it will still remain under control.”

Through its subsidiaries, Nuvve has increased its focus on the European and Japanese markets relative to the U.S. because of their increased acceptance and interest in renewable energy and electricity storage.

That’s due in part to the need for companies like Nuvve to negotiate directly with individual utilities across the U.S. as opposed to a single national energy provider. Earlier this year, Nuvve announced a partnership with the city of Socorro, New Mexico, to design and engineer a utility-scale battery energy storage system to help modernize and improve reliability and resilience for the city’s energy grid.

In addition to the three U.S. utilities already under contract, Poilasne said he anticipates Nuvve contracting with another three or four domestic utilities for load forecasting capabilities by the end of the year.

Poilasne noted that the vast majority of the time, 90-to-95%, energy market forecasting will be relatively static on a day-to-day basis.

However, platforms like Nuvve’s are built for the remaining 5-10%, when ensuring that operators have the correct amount of energy capacity stored is critical.

“There’s enough things you can track very closely in order to predict prices and how those prices are going to change, especially when you look at history and you bring it back to what you’re observing right now,” he said. “So you’re not trying to predict tomorrow, you’re really trying to predict the next big event that’s going to be impacting the price.”

 

Talk PR: An interview with Tim Schneider | eNews from OWC

Tim Schneider is a local hero in Pacific Palisades. He and his wife Laura have brought back to life the Palisadian-Post, the area’s local weekly newspaper, which folded after 98 years in the wake of the devastating fire in January last year.

He joins us on the latest episode of Talk PR to discuss the economics behind local newspapers, content development, and how the Palisadian-Post rebuilds alongside the community.

IN THE NEWS

Impella patient featured in Pittsburgh Post-Gazette

The Pittsburgh Post-Gazette featured Impella patient Ainsley Flynn, who survived cardiogenic shock after the doctors at her own hospital treated her. Ainsley works alongside the very team that saved her life, and her story shows how the Impella heart pump helps patients recover from one of the most life-threatening cardiac emergencies. Read the full story here.

Rochester’s 13WHAM spotlighted local heart recovery story

13WHAM covered Impella patient Sydney Pelusio, a healthy, active mother of two who went into cardiac arrest within an hour of arriving at the hospital with flu-like symptoms. Doctors implanted an Impella heart pump that circulated her blood while her heart rested. Watch the full segment here.

iQ Academy of California – Los Angeles (iQLA) featured in The Glendale News-Press

iQLA was featured in The Glendale News-Press for its annual in-person Back-to-School event at a local park on September 10 with the local fire department to honor the 25th anniversary of 9/11. As an online school, iQLA prioritizes creating opportunities for students to gather in person and build personal connections. Read the full story here.

Ponte Vedra Recorder covered patient story with Impella CP

The Ponte Vedra Recorder recently spotlighted Kathleen vonKoschembahr’s heart recovery journey. Kathleen underwent Protected PCI using Impella CP support to stabilize her heart and is now back to her normal life, walking and being involved in her community. Read the full story here.

The Glendale News-Press Covered iQ Academy of Los Angeles Back to School Event

Firefighters from Glendale Fire Department Station 24 spent part of their shift on Sept. 10 with a group of students who have known 9-11 only as history. The station’s crew joined students, families, and staff from iQ Academy of California – Los Angeles (iQLA), a K-12 powered online public school, at its annual in-person Back-to-School gathering, an outdoor event at a local park held in part to remember the 25th anniversary of the attacks. This year marks a quarter century since the terrorist attacks on the World Trade Center killed about 3,000 people. This included about 441 emergency personnel, including police and port authority officers and firefighters, who died on the day of the attacks, marking the largest loss of rescue personnel in U.S. history.

The middle and high school students at the event, along with some of their teachers, had not yet been born in 2001, which made the remembrance especially meaningful. “It helped students turn a date in a textbook into a face-to-face conversation with first responders and gave them a sense of how much these crews do for their communities every day and in times of crisis,” the school said in a statement. The annual Back-to-School gathering is one of several events the school hosts to provide an opportunity for its online students to spend a day together. With iQLA being a virtual school, moments like this one give students a way to meet their teachers, build friendships and feel part of a school community.

Breaking Into the Crowded News Cycle | eNews from OWC

Too much news is bad news for old-fashioned company news. Today’s economic uncertainty and wrenching global events command instant attention for stories that spread across broadcast, digital, social media and AI platforms at viral speed. The news market is overwhelmed. Reuters Institute’s 2025 Digital News Report found that 40% of the audience tune out, up from 29% in 2017.

How to compete? Recognize that in a room this loud, audiences still listen to two factors: expertise that identifies a problem and offers a clear solution. Here’s how:

  • Find the larger story. A product launch, new hire or milestone earns coverage when it connects to something bigger than the company. Tie the announcement to a story already in the headlines, from a market swing to a policy shift to an industry development. An air purifier company such as Alen breaks through the noise when wildfire smoke and air quality alerts dominate coverage. Expertise always is newsworthy.
  • Make yourself an expert source. Reporters need someone who can explain the news and is available on deadline day and night. Cision’s 2026 State of the Media Report found that 66% of journalists rely on authorities provided by public relations firms. Smart PR firms see opportunity in breaking news and offer their clients as experts, often with a resulting long-term relationship with producers and editors. Anyone can pick up the phone to offer expertise when the topic is in their wheelhouse.
  • Be the news. Earned media is only one way to reach people. When the news cycle is jammed, an e-newsletter, a LinkedIn post or a webinar puts you in front of customers, clients and partners on your own timing. Such channels mean visibility right when the topic is hot.
  • Semper Paratus! (Always Ready!) An opening in a fast cycle doesn’t stay open long. Decide in advance which subjects the company can speak to, line up spokespeople and settle an approval process before you need it. When the moment comes, jump into the news with facts, data and access to answers. The media will be waiting with open arms.

OWC makes our expert clients available day and night. They run to the fire and help the news put it out!

IN THE NEWS

iQLA featured on ABC7 for Back-To-School 9/11 Memorial Event

iQ Academy of Los Angeles – California (iQLA) hosted its annual in-person Back-to-School event at a local park on September 10. As an online school, iQLA prioritizes creating opportunities for students to gather in person, build personal connections, and experience the community of a traditional school setting. Watch the full segment here.

The Chattanooga Times Free Press featured Impella patient

Charles Alexander was featured in the Chattanooga Times Free Press after he attended the Impella Patient Summit, where he was able to meet the inventor of Impella, the world’s smallest heart pump, along with other heart recovery patients with stories like his own. Read the full story here.

Impella patient spotlighted in WBRZ Baton Rouge

Reuben Ruiz, an Impella patient, was featured in WBRZ Baton Rouge and spoke about his journey through heart recovery. Doctors discovered heavy calcification in Ruiz’s arteries and used the Impella to support his heart during the procedure, giving it a chance to rest and recover while the surgical team placed his stents. Watch the full story here.

ABC7 tours Saban Community Clinic’s new Temple Family Health Center

Saban Community Clinic’s new Temple Family Health Center is in Los Angeles’ Echo Park neighborhood. The Temple Family Health Center is co-located on Children’s Institute’s Otis Booth Campus, where families can access education, counseling, parenting support and other services. Watch the full segment here.

iQLA Featured on ABC7 for Back To School 9/11 Memorial Event

iQ Academy of Los Angeles – California (iQLA)  hosted its annual in-person Back-to-School event at a local park on  September 10. As an online school, iQLA prioritizes creating opportunities for students to gather in person, build personal connections, and experience the community of a traditional school setting. About 15-20 middle and high school students attended, and were joined by the crew from Glendale Fire Department Station 24 for a 9/11 remembrance for the 25th anniversary. The crew mingled with students, talked about the importance of recognizing those we’ve lost, and the students made thank-you cards for all the hard work they do every day. The students, and even some of the teachers, weren’t even born when 9/11 occurred, so it is a great way to honor those we have lost and educate the students. 

Ponte Vedra Recorder Spotlights Impella Patient in Senior Living Special Section

Heart disease survivor advocates for treatment

Kathleen vonKoschembahr, a heart disease survivor, advocates for treatment. Kathleen said that she has always pursued prevention when it comes to her health. However, she began experiencing shortness of breath two and a half years ago and had a wound that would not heal due to her diabetes. It was then that she knew she needed to pursue medical treatment.

She was advised to see a cardiologist, who told her essentially, that there was no hope. Kathleen sought a second opinion.

The second doctor told her that she should consider open heart surgery, even though there was a high risk.

Determined to receive the right care with a doctor she felt confident in, Kathleen sought out a third option and was referred to Dr. Samer Garas at Ascension St. Vincent’s in Riverside in Jacksonville. Garas was very kind and took her concerns seriously. He told her about a protected percutaneous coronary intervention (PCI) procedure with Impella, a tiny heart pump that temporarily takes over the heart’s pumping function, allowing the heart to rest and recover during high-risk PCI procedures. It is a minimally invasive procedure that can reduce complications, improve the patient’s quality of life and reduce symptoms of heart disease.

Thanks to the procedure, Kathleen has experienced “two-and-a-half years of pure bliss,” she said.

Kathleen recovered immediately and even went out to dinner with her family after being discharged from the hospital the following day. She has had no problems since. Thanks to Garas and his medical team, Kathleen got to see her granddaughter get married and had the chance to welcome her great-granddaughter.

She recently celebrated her 80th birthday with her family and is enjoying life again. Kathleen recently had the opportunity to fly to Boston to meet the team at Johnson & Johnson MedTech, who made the heart pump that helped save her life. She saw their love for their patients and credits Johnson & Johnson with giving her hope when she thought there was none.

“They have a heart,” she said.

Through her experience with heart disease and treatment, Kathleen said that she learned how important it is to be an advocate for your own health. She wants people suffering from heart disease to know that there are other options. There are many hospitals in the area that offer the treatment, she said.

She encourages people not to wait to seek the help they need and to go to https://www.impella.com to learn more information and talk to their doctor.