Posted on May 14, 2015 by Trent Freeman - Client News

This week at the Heart Rhythm Society’s 36th Annual Scientific Sessions in Boston, Geneva Healthcare will showcase a set of new features on The Geneva Healthcare Suite – an innovative technology platform for managing data from cardiac devices for cardiology practices and hospitals.
New features in The Geneva Healthcare Suite 2.0 focus on streamlining practice workflow and patient engagement with automated reminders, notifications and follow up for remote monitoring that create an open channel of communication between doctor and patient. In addition, Geneva’s new patient engagement features can potentially help providers meet some core objectives of CMS’ Stage 3 Meaningful Use including coordination of care through patient engagement.
“We are extremely focused on patient engagement for these practices. We are creating an advanced mobility platform that will allow for offices to automate scheduling and follow up for remote monitoring. This includes the ability for the physician and staff to directly collaborate with the patient through various communication channels,” said Yuri Sudhakar, CEO of Geneva Healthcare.
Read the full announcement:
Geneva Healthcare Will Preview The Geneva Healthcare Suite 2.0 at Heart Rhythm 2015
Posted on May 12, 2015 by Trent Freeman - Client News

The Great Courses dominates the latest list of top non-fiction audiobooks on Audible.com with eight of the top 10, as reported by the Associated Press:
- The Wright Brothers by David McCullough, narrated by the author (Simon & Schuster Audio)
- Writing Great Fiction: Storytelling Tips and Techniques by The Great Courses, narrated by Professor Peter James Hynes (The Great Courses)
- Cultural Literacy for Religion: Everything the Well-Educated Person Should Know by The Great Courses, narrated by Professor Mark Berkson (The Great Courses)
- The Art of Negotiating the Best Deal by The Great Courses, narrated by Professor Seth Freeman (The Great Courses)
- The Entrepreneur’s Toolkit by The Great Courses, narrated by Professor Michael Goldsby (The Great Courses)
- The Fifth Agreement: A Practical Guide to Self-Mastery by Don Miguel Ruiz, narrated by Peter Coyote (Amber Allen Publishing Inc.)
- Einstein’s Relativity and the Quantum Revolution: Modern Physics for Non-Scientists, 2nd Edition by The Great Courses, narrated by Professor Richard Wolfson (The Great Courses)
- The Skeptic’s Guide to American History by The Great Courses, narrated by Professor Mark A. Stoller (The Great Courses)
- The Art of Conflict Management: Achieving Solutions for Life, Work, and Beyond by The Great Courses, narrated by Michael Dues (The Great Courses)
- Understanding the Mysteries of Human Behavior by The Great Courses, narrated by Professor Mark Leary (The Great Courses)
See the full list of fiction and non-fiction books:
The top 10 audiobooks on Audible.com
Posted on May 12, 2015 by Trent Freeman - Commentary

Facebook’s true intentions with a pending initiative called Instant Articles are being questioned by publishers concerned that content will be posted directly rather than linking back to their sites, reports The Wall Street Journal.
The idea is to feature high-quality content that will stand out within the newsfeed and load quickly on phones, but what is Facebook really planning? News sites rely on Facebook as the leading driver of referral traffic to their articles. Arrangements between Google and news organizations evolved over time, so there is precedent for concern.
“We saw the terms ultimately change (with Google),” said Mike Dyer, chief strategy officer at the Daily Beast. “Who is to say that couldn’t happen again?”
The Wall Street Journal has not yet agreed to join the Facebook program.
Read the full article:
Publishers Warily Embed With Facebook
Posted on December 22, 2014 by Trent Freeman - Client News

An article in today’s New York Times titled “Energy-Storage Plans Gain Ground in California” highlights thermal energy storage company Ice Energy’s 16 contracts with Southern California Edison totaling 25.6 megawatts — enough to power 11,000 homes — using the simplest of solutions, ice.
Water is frozen into ice to replace the cooling power of AC units during peaks times. The ice freezes at night when demand is low. During the day, the units use the ice, rather than the AC unit’s compressor, to cool the hot refrigerant, cutting cooling costs substantially.
“We’re very excited you’re seeing storage as a real part of a solution,” said Ice Energy CEO Michael Hopkins in the article. He added that business owners save by buying their electricity at off-peak prices, and SCE avoids the need for seven or eight kilowatts of electricity per unit during peak periods.
Read the full article:
Energy-Storage Plans Gain Ground in California
Posted on August 6, 2014 by Trent Freeman - Client News

EMV chip cards, which have gained in popularity since the Target breach because of their additional security, will change how you pay. But, it’s still easy and you’ll get used to it quickly, says Philip Andreae of Oberthur Technologies in an interview with NerdWallet.
“Just follow the prompts on the terminal; they will tell you when to insert the card and when to remove it,” Andreae says.
Oberthur is the U.S. leader in EMV and has successfully led more than 250 banks through the shift from traditional magstripe cards. The company delivered more than 300 million EMV cards on all continents in 2013.
Read the full article:
The ABCs of EMV
Posted on July 30, 2014 by Trent Freeman - Commentary, OWC News


Tracy Williams, CEO and President of Olmstead Williams Communications
By Tracy Williams
Most eNewsletter tips articles focus on the content: make sure the information addresses the audience you’re targeting; keep it short and to the point; and always, have something newsworthy to say or don’t bother.
Those are all great tips, but they have nothing to do with WHY an eNewsletter is important.
Here is a top five list:
- eNewsletters give you a communications hub for all outreach to your customers and prospects. If it’s critical for your audience to hear, put it in your eNewsletter. Include news coverage about your company that highlights how you help solve problems for customers. Reuse valuable charts, tips and content developed for other projects.
- Go where your customers are. Social media is becoming more and more important all the time, but email still rules. More than 90 percent of all businesses are on email, while according to some estimates as few as 60 percent have made the leap to social. That’s not to say that eNewsletters and social media can’t work in tandem. Use your best content from social in your eNewsletter and vice versa.
- When executed properly, an ongoing eNewsletter campaign is the perfect soft push for staying in touch with hundreds or even thousands of key contacts depending on the size of your business. Remind them what you do and why they should care with a shiny new eNewsletter every six weeks to two months. As long as you make it easy to unsubscribe, you have nothing to lose.
- Email is continuing to grow. As of 2013, there were nearly 3.9 billion email accounts worldwide, according to The Radicati Group. That number is expected to increase to 4.9 billion by the end of 2017.
- eNewsletters move the conversation to commerce. Two-thirds of consumers have made a purchase online as a result of email marketing, according to the Direct Marketing Association. In the business-to-business world, law and professional services firms report consistent success attracting new clients through eNewsletters, so we know they work. Have you ever gotten business this way? Reply to this email with “yes” or “no,” and we’ll report the results.
So stop waiting for the next big thing, and take advantage of the current big thing with an eNewsletter that tells your story, shares your news and keeps you top of mind with your customers and prospects.
Williams is president and CEO of Olmstead Williams Communications.
Posted on July 28, 2014 by Trent Freeman - OWC News


Christian Williams, husband of OWC’s Tracy Williams, just completed a 2,500-mile single-handed sail from Marina del Rey to Kauai.
Christian Williams, husband of OWC’s Tracy Williams, just completed a 2,500-mile solo sail from Marina del Rey to Kauai.
Christian and Thelonius, his 32-foot Ericsson, made the Pacific Ocean crossing in 20 days. On the route, he was farther from land than anywhere else on the planet.
View an interactive map which includes daily text updates (click on the markers and use the arrows to scroll around):
Christian’s Journey
Posted on May 12, 2014 by Trent Freeman - Client News

EY and Los Angeles Mayor Eric Garcetti have partnered to launch the Entrepreneur in Residence Program, appointing two experienced entrepreneurs to spend a year developing ideas to boost the economy and create jobs in Los Angeles, as reported by the Los Angeles Register.
“This program is distinct because of the caliber and level of experience of the entrepreneurs in residence,” said Patrick Niemann, managing partner at EY’s Los Angeles practice, which is sponsoring the program.
EY is a global leader in assurance, tax, transaction and advisory services.
Read the full article:
L.A. hires its first entrepreneur
Posted on May 6, 2014 by Trent Freeman - Client News

The finalists for EY’s Entrepreneur of the Year 2014 in the Pacific Northwest as reported by the Puget Sound Business Journal are:
Majdi Daher and Mohamad Daher, 3MD dba Denali Advanced Integration, Redmond, Washington
- Ryo Kubota, MD, PhD, Acucela, Seattle, Washington
- Joseph Micallef, Allegro Corporation, Portland, Oregon
- Ben Billups, Billups Worldwide, Lake Oswego, Oregon
- Heather Franklin, Blaze Bioscience, Seattle, Washington
- Leslie Freytag, butter LONDON, Seattle, Washington
- Forest Key, buuteeq, Seattle, Washington
- Kathleen Myers, MD, Essia Health, Portland, Oregon
- Josh Neblett, etailz, Spokane, Washington
- Raja Mukerji and Jesse Rothstein, ExtraHop Networks, Seattle, Washington
- Dan Price, Gravity Payments, Seattle, Washington
- Kyle Stavig, Myers Container, Portland, Oregon
- Matt Ehrlichman, Porch, Seattle, Washington
- Luke Kanies, Puppet Labs, Portland, Oregon
- Glenn Kelman, Redfin, Seattle, Washington
- Aaron Easterly, Rover.com, Seattle, Washington
- Mark Zoske, SaltWorks, Inc., Woodinville, Washington
- Monty Montoya, SightLife, Seattle, Washington
- Kevin Klock, TalkingRain, Preston, Washington
- Joe Whinney, Theo Chocolate, Seattle, Washington
- Darrell Cavens, zulily, Seattle, Washington
The awards program recognizes entrepreneurial leaders who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Award winners will be announced at a gala on June 20 at the Hyatt Regency Bellevue in Bellevue, Wash.
Read the full article here:
Which entrepreneur might be partying in Palm Springs?
Posted on May 5, 2014 by Trent Freeman - Client News

The Smithsonian Institution is venturing further into online education with a new deal to provide content for digital courses in history, science, culture and the arts, the museum complex announced as reported by the Associated Press and numerous other news outlets.
Smithsonian officials unveiled an agreement with the Chantilly, Virginia-based education group The Great Courses for a new series of multimedia lectures. The 10-year deal will include at least 12 courses, with the first four to be released this fall.
Creating unique learning experiences since 1990, The Great Courses is the premier brand of The Teaching Company of Chantilly, Va, which is owned by Los Angeles-based Brentwood Associates.
Read more about the partnership:
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