Conductive ink as replacement for pricey RFID

Touchcode, from T+Ink, seeks to replace relatively pricey RFID technology in some use cases, as reported by Gigaom.
“With RFID, you have to embed electronics into your travel card or keyfob or whatever – here, you just use conductive ink, which is cheaper, thinner and more flexible, to transmit information to the reader,” states the article.
T+ink is the award-winning developer and designer of patented “thinking ink” solutions that make objects smart, interactive and secure – from print ads that change color and concert tickets that unlock bonus videos, to packaging that becomes its own point of sale for reorders and automotive keyless entry surfaces that light up when a driver approaches.
Read the full article:
How thin, flexible electronics will revolutionize everything from user interfaces to packaging