The value of awards programs

Ernst & Young’s Joe Muscat spoke about the value of awards programs and his company’s annual Entrepreneur of the Year program recently with Press: Here‘s Scott McGrew. Muscat, who leads the firm’s Strategic Growth Markets practice on the West Coast, stressed awards programs are a great vehicle for getting a brand name recognized — whether the company ends up winning or not.
Press: Here is a Sunday morning news roundtable discussion on NBC in the Bay Area featuring the top names in the technology industry.