Note to staffing industry: Differentiate to stand out from the crowd

Staffing firms that carve out a different niche will be more likely to succeed, according to an article by Monster.com’s John Rossheim who interviewed numerous experts on their projections for 2012.
“Small to midsized companies bring us in because they lack specific management expertise — say they want to go into the international market,” says Pamela Wasley, CEO of Cerius Interim Executive Solutions in the article. As the company name suggests, Cerius provides interim executive management services.
“Big companies come to us because they’re having trouble finding the right executive, and they need someone to run the ship (temporarily),” Wasley adds. “The interim executive model is not well-known in our target market of small to midsized companies. But they love the idea when they find out about it.”