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Marc Becker’s three steps to go from digital talent to bona fide brand
The influencer business model has been built on digital talent creating revenue streams through ads and product promotion in a…
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The Tangent Agency’s Marc Becker on the costly road to the Oscars
Making an unforgettable movie is not the only requirement to win the prestigious best picture Oscar. Add millions of dollars…
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The Tangent Agency’s Marc Becker on big brands and advertising politics
While brands have been increasingly flirted with political and social issues in their advertising campaigns in recent years, they’re taking…