TaskUs’ Jaspar Weir talks customer support with the San Diego Union-Tribune

TaskUs CEO Jaspar Weir recently sat down with the San Diego Union-Tribune and spoke about companies’ advancements in their customer support strategies. How mobile and online platforms — be they big or small — connect with consumers can vary widely from company to company, but the key to a satisfying experience, experts agree, is the ease of access.
“To say you’re going to build a product so great no one needs to contact you is not realistic,” said Jasper Weir, co-founder of TaskUs, a Santa Monica-based startup that provides outsourced customer support for a number of high-profile companies, both conventional and on-demand. “But we’re finding that the millennial customer, especially, wants to solve a problem on their own so you see companies investing in self-service because it’s a better customer experience.
Read the full article: Who do you turn to when you’re unhappy with your on demand service? (San Diego Union-Tribune)